DIGITAL MARKETING SPECIALIST - CHUYÊN VIÊN DIGITAL MARKETING

Yêu cầu ứng viên

• 3–5+ years of experience in Digital Marketing, Performance Marketing, or Media Planning.
• Strong preference for candidates with proven experience in the Automotive industry, Electric Vehicles (EV / NEV), or high-value consumer goods (Consumer Electronics, Luxury, Real Estate).
• New Car Launch & Event Amplification: Work closely with the Brand & PR teams to build digital amplification plans for new EV model debuts, motor shows, and driving experience events.
• Digital Asset & Landing Page Optimization: Coordinate with creative teams/agencies to produce automotive-specific digital assets (short-form videos, car walk-around reels, feature highlights, NEV tech explainers) and optimize test-drive landing pages for seamless user experience (UI/UX).
• Hands-on expertise in managing large-scale performance ad platforms (Meta Ads Manager, Google Ads, TikTok Ads, Zalo Ads) with a strong track record in Lead Generation.
• Proficiency with web and campaign analytics tools (Google Analytics 4, Looker Studio / Power BI, UTM tracking, Social Listening tools).
• Solid understanding of automotive purchase funnels (Awareness Test-Drive Showroom Visit Booking).
• Strong project management, budget control, and data interpretation skills.
• Digital Plan Development & Project Management (40%)
• Strategic Planning: Develop, analyze, and execute integrated Digital Marketing strategies for brand building, new EV model launches, auto exhibitions, and test-drive events.
• Omni-channel Media Management: Oversee and manage day-to-day operations across all official digital channels (Meta, TikTok, YouTube, Zalo OA, Website).
• Performance Advertising & Lead Gen: Plan, execute, and supervise performance advertising campaigns (Meta Ads, Google Ads, TikTok Ads, Display/Programmatic) focusing on showroom foot traffic, test-drive registrations, and pre-orders.
• Data Analytics & Optimization: Track, evaluate, and report key automotive digital metrics (CPL – Cost per Lead, CPA, CTR, ROAS, Test-Drive Booking Rate); deliver data-driven optimizations to improve ad performance and conversion funnel efficiency.
• Budget Management & Cost Control: Monitor and allocate digital marketing budgets effectively, ensuring cost efficiency and maximum ROI across product promotion campaigns.
• Team & Agency Supervision: Manage junior team members and coordinate with external digital agencies/vendors to guarantee campaign quality, deliverables, and timelines.
• Automotive Digital Campaigns & Dealer Network Integration (40%)
• Dealer Digital Enablement: Collaborate with and support the authorized dealer network by standardizing digital assets, optimizing dealer-level lead gen campaigns, and aligning digital messaging nationwide.
• Vendor & Agency Payments: Manage the end-to-end payment process for digital agencies, media platforms, and third-party vendors.
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Language & Soft Skills:
• Social Listening & Community Engagement: Monitor online automotive forums, car enthusiast groups, and social sentiment to protect brand reputation and engage target EV communities.
• Payment, Contracts & Paperwork (20%)
• Cross-department Coordination: Liaise closely with Legal, Finance, and Accounting departments to ensure contracts, service delivery sign-offs, VAT invoices, and compliance documentation are completed accurately and on schedule.
• Fluent in English (both written and verbal communication).
• Strong negotiation, interpersonal, and cross-functional collaboration abilities.
• Consumer & Industry Insights: Continuously update and analyze consumer behavior, EV market trends, and competitor digital movements to adjust communication strategies timely.