Digital Marketing Specialist for Online Travel Company

Remote·Freelance·đăng 6 ngày trước

Mô tả công việc

Experienced Digital Marketing Expert Required for Travel OTA (Meta Ads, SEO & Lead Generation) About the Company ScanMyFlight (www.scanmyflight.com) is a rapidly growing Indian Online Travel Agency (OTA) offering: • Domestic & International Flight Bookings • Hotel Bookings • Holiday Packages • Visa Services • Travel Insurance We are looking for a highly skilled Digital Marketing Expert who can increase online bookings, improve our brand visibility, and drive measurable business growth. ________________________________________ Project Objective Our primary objective is to increase: • Flight Bookings • Hotel Bookings • Holiday Package Enquiries • Visa Applications • Travel Insurance Sales • Mobile App Downloads • Website Traffic • Brand Awareness • Customer Retention ________________________________________ Responsibilities 1. Meta Ads (Facebook & Instagram) The candidate should have proven expertise in: • Creating high-converting Meta Ads • Campaign strategy and planning • Audience research • Interest targeting • Lookalike audiences • Remarketing campaigns • Dynamic Ads • Conversion campaigns • App Install campaigns • Lead Generation campaigns • Budget optimization • ROAS optimization • A/B testing • Meta Pixel • Conversion API • Event tracking • Funnel optimization ________________________________________ 2. Facebook & Instagram Growth Responsible for: • Content planning • Daily posting • Reels strategy • Stories • Promotional campaigns • Engagement growth • Community management • Organic follower growth ________________________________________ 3. SEO Strategy Coordinate with our SEO agency and recommend improvements for: On-Page SEO • Keyword optimization • Meta titles & descriptions • Internal linking • Content optimization • Schema markup • Technical recommendations Off-Page SEO • Backlink quality review • Competitor analysis • Local SEO suggestions • Google Business Profile optimization ________________________________________ 4. Conversion Rate Optimization (CRO) Review and improve: • Homepage • Flight search pages • Hotel pages • Booking flow • Checkout process • Payment page • Mobile experience • Booking abandonment rate Provide actionable recommendations to improve conversions. ________________________________________ 5. Analytics & Reporting Experience with: • Google Analytics 4 • Google Search Console • Meta Ads Manager • Microsoft Clarity or Hotjar • Weekly and Monthly Performance Reports Reports should include: • Traffic • CTR • CPC • CPA • ROAS • Conversion Rate • Revenue Generated • Recommendations ________________________________________ Required Experience Minimum 3 years of experience in Digital Marketing. Preference will be given to candidates with experience in: • Online Travel Agencies (OTA) • Airlines • Hotels • Tourism • Hospitality • E-commerce ________________________________________ Required Skills • Meta Ads Expert • Facebook Business Manager • Instagram Marketing • Google Analytics 4 • Google Search Console • Basic SEO Knowledge • Canva / Photoshop (preferred) • Conversion Optimization • Excellent Communication Skills ________________________________________ KPIs The selected candidate will be expected to achieve measurable improvements in: • Online Bookings • Website Traffic • App Downloads • Cost Per Booking • Return on Ad Spend (ROAS) • Customer Acquisition Cost (CAC) • Social Media Engagement • Organic Growth ________________________________________ What We Expect The ideal candidate should: • Think like a business owner, not just a campaign manager. • Suggest new marketing ideas and growth strategies. • Monitor competitors and recommend improvements. • Continuously optimize campaigns to maximize ROI. • Work independently with minimal supervision. ________________________________________ Budget Please submit your monthly professional fee based on your experience and the scope of work. Important:- Freshers are requested not to apply. Only experienced candidates with a proven track record of delivering measurable digital marketing results, preferably in the travel or e-commerce industry, will be considered. If you have successfully scaled online businesses through Meta Ads, social media marketing, and conversion-focused strategies, we'd love to hear from you. Hình thức: Làm việc từ xa (remote).