Digital Marketing Specialist - Performance & Shopify

Giới thiệu công ty

Yêu cầu ứng viên

• Experience managing advertising or Shopify stores across Southeast Asian markets.
• Experience with tech accessories, D2C, lifestyle, fashion or other consumer brands.
• Experience improving website conversion through structured testing.
• A degree in Marketing, Business, E-commerce or a related field.

Mô tả công việc

• The Digital Marketing Specialist runs paid advertising and Shopify store execution for the assigned markets. The role turns advertising budgets into efficient sales across all channels and keeps the Shopify store accurate, campaign-ready and easy to buy from.
• Scope and boundaries: the Market Lead owns sales targets and P&L for the market, including Shopify sales, and approves budget allocation.
• The E-commerce team owns marketplace operations and marketplace promotion mechanics.
• This role owns advertising execution and efficiency, and day-to-day execution on Shopify: listings, promotions, banners and campaign emails.
• Retention and CRM strategy are outside the scope of this role.
• Paid Advertising & Budget Management
• Develop monthly paid media plans aligned with market sales targets, product launches, the campaign calendar and approved budgets.
• Set up, manage and optimize campaigns on Meta Ads, Google Ads and TikTok Ads, as well as marketplace ads (Shopee Ads, TikTok Shop ads such as GMV Max and LIVE ads).
• Recommend budget allocation by channel, campaign and product to the Market Lead; monitor spending and adjust within approved limits.
• Test audiences, creative approaches and campaign settings to improve acquisition, remarketing and advertising efficiency.
• Adapt advertising to local customer behavior and market conditions, working with market teams on localized copy.
• Shopify Store Operations
• Manage the day-to-day operation of the Shopify store(s) for assigned markets.
• Create and maintain product listings: titles, descriptions, images, variants, pricing by market and collections.
• Set up and verify approved discounts, promotional offers and campaign pages; double-check prices and conditions before and after each campaign goes live.
• Prepare listings, stock availability, pricing and supporting assets for new product launches on time.
• Maintain product feeds and catalogs for Google Merchant Center and Meta, ensuring products are approved and data is accurate.
• Maintain navigation, product organization, basic SEO (titles, meta descriptions, collection content) and customer-facing information.
• Monitor website issues, broken links and cart, payment or checkout problems; coordinate resolution with developers, app partners or platform support.
• Coordinate with Logistics and Customer Service on stock availability, shipping information and recurring customer issues.
• Set up and send campaign emails for launches and sales events according to the campaign calendar; check content, links and offers before sending.
• Conversion Optimization
• Analyze the shopping journey from ad and landing page through product view, add-to-cart, checkout and purchase.
• Identify conversion barriers and recommend improvements to product pages, navigation, promotional communication and checkout.
• Coordinate technical changes with developers and verify the results after implementation.
• Tracking, Analysis & Reporting
• Maintain consistent campaign naming and UTM tagging across all channels.
• Track spend, ROAS, cost per purchase, conversion rate and AOV against targets, accounting for attribution differences between platforms.
• Report advertising efficiency at both channel and market level (MER / ad cost as a share of revenue), since ads drive sales on Shopify and marketplaces alike.
• Provide weekly updates and monthly reports with findings, corrective actions, test results and budget recommendations.
• Monitor platform updates and competitor advertising to identify practical improvement opportunities.
• KEY PERFORMANCE INDICATORS
• ROAS and cost per purchase by channel versus target.
• Ad cost as a share of revenue (MER) at market level versus target.
• Spending kept within approved budgets.
• EXPECTED RESULTS IN THE FIRST 6 MONTHS
• Audit and standardize tracking, UTM conventions and product feeds for assigned markets.
• Complete a full audit of Shopify listings, collections and navigation; fix all accuracy issues.
• Establish a monthly media plan and reporting routine agreed with the Market Lead.
• Deliver a funnel analysis of the Shopify store and implement the top-priority conversion improvements.
• Improve advertising efficiency against the baseline at the time of joining.
• At least 2–3 years of hands-on experience in performance marketing or e-commerce digital marketing.
• Strong hands-on experience with Meta Ads and managing advertising budgets, with measurable results in campaign efficiency.
• Experience with Google Ads, TikTok Ads, Shopee Ads or TikTok Shop ads.
• Practical experience operating Shopify stores, including products, collections, discounts, website content and store reporting.
• Familiarity with GA4, UTM tagging, pixel/conversion API tracking and e-commerce reporting.
• Understanding of ROAS, cost per purchase, conversion rate, attribution limitations and the link between advertising costs and profitability.
• Ability to write clear creative briefs and review ads, banners and product visuals.
• Strong attention to detail, ownership and prioritization across campaign and website deadlines.