Digital Marketing Specialist

Giới thiệu công ty

Yêu cầu ứng viên

• At least 3 years of proven experience in digital marketing.
• Creative mindset with experience in audience targeting and engaging digital campaigns.
• Proficient in Google Ads, Google Analytics, Search Console, and Tag Manager.
• Strong analytical and data-driven approach.
• Up-to-date with digital marketing trends and best practices.
• HubSpot knowledge is a plus.
• Bachelor’s degree in Marketing or a related field.
• Critical thinking with an analytical mindset.
• Be able to communicate in English.
• Excellent communication and interpersonal skills.

Mô tả công việc

• Paid Search & Display Campaign Management:
• Optimize keyword selection and campaign setup based on digital strategy.
• Manage paid search and display campaigns, ensuring budget alignment and performance tracking.
• Provide performance reports and collaborate with teams to improve conversion rates.
• Search Engine & Website Management:
• Maintain accurate brand information on search platforms.
• Optimize customer experience for online searches related to Wall Street English.
• Explore new search strategies to enhance brand visibility.
• CRM System Management:
• Use CRM to analyze paid social performance and ensure accurate lead reporting.
• Work with the Software & Analytics team for data accuracy and reporting on paid campaigns."