Digital Performance Marketing Manager

Yêu cầu ứng viên

• Hands-on experience running SEM, SEO, Google Ads, and Meta Ads.
• Proven agency management experience, optimizing cost and performance.
• 5+ years in digital/performance marketing, with strong track record in real estate campaigns.
• Understanding of international/overseas buyer market insight is a plus.
• Strong strategic and analytical thinking, connecting media data to business outcomes.
• Solid understanding of the real estate sales funnel.
• Content sensibility is a plus.
• Proficiency with Google Ads, Meta Ads Manager, Google Analytics, and SEO tools.
• Digital Media Strategy & Planning
• Develop digital marketing strategies and media plans for project launches, sales phases, and brand campaigns.
• Campaign Execution & Optimization
• Manage paid media campaigns across Google (Search, Display, YouTube, Performance Max) and Meta (Facebook, Instagram).
• Oversee SEM and SEO efforts; continuously test and optimize for lead quality and cost efficiency.
• Manage digital media, SEO/SEM, and content agencies - setting briefs, KPIs, and accountability.
• Evaluate agency proposals and performance to ensure optimal budget use and results.
• Apply understanding of overseas buyer behavior to inform targeting and messaging for international investor/buyer segments.
• Work with sales and research teams to refine audience personas for cross-border campaigns.
• Content & Cross-functional Collaboration
• Partner with content/creative teams to align ad creative and landing pages with performance goals and brand positioning.
• Work closely with sales teams to align digital lead generation with on-ground sales activity.
• Reporting & Insights
• Prepare performance reports for senior management, translating data into clear recommendations.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Real estate agency background is a strong advantage.
• Skills & Competencies
• Define and track KPIs (CPL, CPA, CTR, ROAS) aligned to sales funnel objectives.
• International Market Insight
• Benchmark performance against market trends and competitor activity.
• Fluent English (business-level); strong communication skills.