E-Commerce Planning & Social Marketing Specialist

Giới thiệu công ty

Yêu cầu ứng viên

• 1.5 to 3 years of hands-on experience in E-commerce Planning, Campaign Operations, or Social Marketing within D2C brands, Shopee Mall stores, or top-tier digital commerce agencies.
• Data-literate: Deeply understand the mathematical interplay between Traffic, CTR, Conversion Rate (CR), Average Order Value (AOV), and Retention Rate (RR).
• Proven ability to manage complex timelines independently, strictly honoring operational cadences
• Fast learner who naturally tracks emerging content trends across TikTok Shop, Shopee Video, and social media.
• Growth & Performance-Driven Mindset
• Driven by continuous optimization: Constantly asking, "How can we increase traffic? How do we double today's sales organically?"
• Extreme Ownership & Professional Execution
• Practical Creativity & Commercial Innovation
• Strong aesthetic sense and visual standards: Know how to craft compelling value-based messaging (Value Marketing) that elevates brand prestige instead of relying solely on price dumping.
• Highly proactive problem-solver who proposes actionable solutions rather than waiting for instructions. Takes pride and accountability for assigned business KPIs.

Mô tả công việc

• Position: E-Commerce Planning & Social Marketing Specialist
• Brand: SOON100U VIETNAM
• Assigned Channels: Shopee Mall & TikTok Shop
• Social Commerce & Livestream Planning
• Plan and orchestrate strategic Livestream schedules for both routine sessions and peak Mega Campaign dates
• Anchor live content in Value Marketing principles: Educate audiences on tap water quality, dermatological health, and Korean wellness lifestyle, avoiding cheap brand-eroding discount tactics.
• Collaborate closely with Live Hosts, actively manage real-time product pinning, pace voucher drops, and maximize Gross Merchandise Value per 1,000 views (GPM).
• Social Media Strategy & Short-Form Video Pipeline (TTS & Social Channels)
• Design and execute phased social content calendars aligned with campaign rhythms
• Develop high-converting content angles that address real consumer pain points
• Coordinate the production of high-impact short-form videos with strong visual hooks to convert organic discovery into qualified checkouts.
• E-Com Campaign Planning
• Proactively plan and manage submissions for platform mega sales, double-day events, and payday campaigns
• Select target SKUs for Flash Sale slots, platform-exclusive co-funded packages, and subsidy programs to drive volume while protecting net profit margins.
• Customer Lifecycle Management & Retention Engine (CRM Tactics for Retention Rate — RR) (New project)
• Build and execute automated communication flows (Shopee Chat Broadcast, Zalo OA) targeting two core customer segments:
• New Consumers: Onboarding support, 30-second installation guides, and premium unboxing experience.
• Past 5-Year Buyer Pool: Trigger replenishment reminders at 60 to 90-day intervals with exclusive loyalty vouchers.
• Nurture a sticky customer community, turning existing hardware owners into a predictable, zero-CAC monthly revenue stream.

Quyền lợi

• Competitive Base Salary: 17,000,000 to 21,000,000 VND / month (Negotiable based on proven track record and demonstrated capability).
• Comprehensive statutory health and social insurance, annual leave.
• High Impact: Direct ownership to pilot fresh creative concepts and spearhead flagship commercial initiatives without micromanagement.
• Good Environment: Professional, respectful culture; authentic certified products with strong market credibility to give you full confidence in execution.

Địa điểm & thời gian làm việc

• Location: Tan Binh, Ho Chi Minh City, Vietnam
• Employment Type: Full-time

Ứng tuyển

• Please submit your CV or Portfolio or Case Studies showcasing past E-commerce / Campaign / Content metrics
• Email Subject: [Your Full Name] - E-Com Planning & Social Marketing Application