Tin tuyển dụng Ethnic Fashion eCommerce Digital Marketing Specialist tại Khách đăng dự án (Freelancer.com) được JobShip tổng hợp từ freelancer.com. Xem thêm 451 việc làm Digital Marketing trong 6.310+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.
MỚINhân viênDigital Marketing
Ethnic Fashion eCommerce Digital Marketing Specialist
₹400 - ₹750/giờ
RemoteFreelanceđăng 15 giờ trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- I am looking for an experienced E-COMMERCE PERFORMANCE MARKETING SPECIALIST to manage Meta/Instagram Ads + Google Ads and build a customer-acquisition system.
- TOOLS/EXPERIENCE:
- E-COMMERCE PERFORMANCE MARKETING EXPERT – META/INSTAGRAM + GOOGLE ADS
- I am launching a new Indian ethnic-fashion e-commerce brand focused initially on sarees. The website will have online payments, COD, shipping integration, product catalogue, analytics, Meta Pixel/CAPI, Google Analytics, Google Ads tracking and Google Merchant Center.
- This is NOT a guaranteed-revenue project. I want a data-driven marketer who can TEST → ANALYZE → OPTIMIZE → SCALE.
- Catalogue/Product Ads
- Model videos
- Product demonstration videos
- Collection ads
- Search Ads
- Performance Max when sufficient data exists
- Check Google Ads conversion tracking
- Launch controlled Meta + Google campaigns and test multiple products, creatives, audiences and offers.
- Pause weak campaigns and scale winners.
- Provide a detailed performance report and Month 2 scaling strategy.
- ADVERTISING BUDGET:
- Initial planned budget: approximately ₹30,000–₹50,000/month.
- The freelancer must recommend the appropriate starting budget and explain how the budget should be allocated between Meta and Google.
- CONTENT/CREATIVE STRATEGY:
- Weekly content calendar
- Product video requirements
- Create appropriate retargeting campaigns for:
- Video viewers
- Availability
- WEEKLY REPORT:
- Every week I want an actionable report covering:
- Which campaigns should be scaled?
- Which campaigns should be stopped?
- I do NOT want only screenshots from Ads Manager. I want analysis and clear recommendations.
- Customer communication
- Preferred experience with
- I need someone experienced in:
- Indian e-commerce experience is strongly preferred.
- Meta Ads Manager
- D2C e-commerce
- Meta Ads
- Scaling e-commerce brands
- How many e-commerce brands have you managed?
- What was the largest monthly ad budget you managed?
- Do you manage both Meta and Google Ads?
- Can you provide weekly performance reports?
- What advertising budget do you recommend for the first 30 days?
- I am willing to increase the advertising budget when the data supports scaling.
- Meta Pixel + CAPI
- Shopify/WooCommerce
- IDEAL FREELANCER:
- I am NOT looking for someone who only boosts Instagram posts.
- Fashion/ethnic wear
- COD/RTO
- Conversion optimization
- Performance marketing
- APPLICATION QUESTIONS:
- Have you worked with Indian fashion/ethnic brands?
- What ROAS and CPA did you achieve?
- Have you worked with COD-heavy businesses?
- Have you reduced RTO for any client?
- Can you set up/verify Pixel + CAPI?
- Can you manage Google Merchant Center?
- Provide 3–5 relevant case studies/portfolio examples.
- What is your monthly management fee?
- What would your first 7 days look like?
- How would you approach the ₹3–5L/month revenue target?
- CONTRACT:
- Start with a 30-day trial.
- IMPORTANT:
- Do not guarantee ₹3–5 lakh revenue.
- I want a marketer who can build a sustainable acquisition system and progressively scale:
- ₹3–5L/month → ₹10L/month → ₹20L+/month.
- Please send a CUSTOM proposal explaining exactly how you would approach this business. Generic proposals will be ignored.
- If performance, communication and strategy are satisfactory, the contract can continue for 3–6 months.
Mô tả công việc
- GOAL:
- Build and scale the brand toward ₹3–5 lakh/month revenue initially, with a long-term target of ₹10L and ₹20L+ monthly revenue.
- BUSINESS:
- Product: Sarees / ethnic fashion
- Price range: approximately ₹999–₹2,999
- Market: India / Pan-India
- Payment: Prepaid + COD
- Future products: Kurtis, ethnic sets, dupattas, jewellery, blouses, lehengas, etc.
- Reels
- Stories
- Feed
- Carousel
- UGC
- Retargeting
- Test different:
- Products
- Creatives
- Audiences
- Locations
- Offers
- Pricing
- Landing pages
- The goal is to identify winning products and creatives and reduce customer acquisition cost over time.
- Merchant Center
- Remarketing
- Focus on high-intent searches related to sarees and ethnic fashion.
- WEEK 1:
- Audit website
- Check Merchant Center
- Check product feed
- Check checkout/payment tracking
- Check mobile UX
- Check page speed
- Identify conversion issues
- Analyze:
- CTR
- CPC
- Add to Cart
- Checkout
- Purchases
- CPA
- ROAS
- AOV
- Conversion rate
- Example:
- ₹1,500 AOV:
- ₹3L revenue = approximately 200 successful orders
- ₹5L revenue = approximately 334 successful orders
- ₹2,000 AOV:
- ₹3L revenue = approximately 150 successful orders
- ₹5L revenue = approximately 250 successful orders
- I want the freelancer to improve AOV using:
- Bundles
- Upsells
- Cross-sells
- Multi-product offers
- Prepaid incentives
- Do NOT simply promise a fixed ROAS or revenue number.
- COD + RTO:
- COD is important for this business.
- Track:
- COD orders
- Prepaid orders
- COD conversion
- COD cancellations
- RTO
- Delivered orders
- Returns
- Prepaid percentage
- Help reduce RTO using:
- COD verification
- WhatsApp/OTP confirmation
- Pincode analysis
- High-risk order controls
- Product launches
- New arrivals
- Saree styling
- Wedding/festive styling
- Behind-the-scenes
- Best sellers
- Also optimize the Instagram profile, bio, highlights and website CTA.
- Provide:
- Reel concepts
- Ad hooks
- UGC concepts
- Ad copy
- CTA recommendations
- Example creative angles:
- “Looks like a ₹3,000 saree — available for ₹1,499.”
- “3 sarees for your next wedding.”
- “Trending sarees under ₹1,499.”
- The freelancer should explain why creatives are being tested.
- Website visitors
- Product viewers
- Add-to-cart users
- Checkout users
- Instagram engagers
- Previous customers
- Manage and optimize:
- Product feed
- Product titles
- Descriptions
- Images
- Prices
- Categories
- Attributes
- Feed errors
- Ad Spend
- Revenue
- Orders
- Prepaid %
- COD %
- Return %
- Best Locations
- What worked?
- What failed?
- Total spend?
- What should we change next week?
- Continuously identify improvements to:
- Product pages
- Trust elements
- CTAs
Quyền lợi
- Customer reviews
- Reviews
- Help improve prepaid orders using legitimate incentives such as prepaid discounts/free shipping.
Địa điểm & thời gian làm việc
- Hình thức: Làm việc từ xa (remote)
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