Expert, Business Marketing

Mô tả công việc

• The job holder is responsible for designing and proposing business marketing activities through:
• Business Marketing Planning and marketing performance management,
• Design marketing content for program/campaign,
• Marketing campaign management.
• Participate in proposing overall marketing calendar detailing marketing activities.
• Execute marketing activities, budget, premium/stocks and provide updates.
• Coordinate with related parties to build communication propositions.
• Prepare, propose and implement NPS survey.
• Design and embed customer loyalty programs.
• Propose KPIs and approaches for assessment of marketing value.
• Design content for marketing programs and campaigns.
• Coordinate with internal and external parties (agencies) for content design.
• Develop campaign management mechanisms and standards.
• Strengthen public awareness and branding through collaboration.
• Bachelor's degree in Economics, Finance, Banking, Marketing, Business Administration or related fields; Master's degree preferred.
• Minimum 8 years of relevant experience in Banking, Product Marketing, or Business Marketing. Strong capability in offline marketing and customer engagement activities.
• Deep understanding of Private Banking customer insights.
• Proficient in leveraging AI tools for marketing and business performance enhancement.
• English proficiency: TOEIC 650 or equivalent.
• Knowledge of banking products and business operations.