Expert Freelance Performance Marketer Needed

Giới thiệu công ty

Yêu cầu ứng viên

• Experience: 1+ year preferred
• Proven experience managing Meta Ads and LinkedIn Ads
• Experience with campaign optimisation and performance analysis
• Previous experience working with agencies or multiple clients is a plus
• Strong understanding of lead generation and conversion campaigns
• Understanding of Meta Ads Manager and LinkedIn Campaign Manager
• Ability to work with different industries, audiences, and campaign objectives
• Ability to independently manage campaigns and communicate performance clearly
• This is a freelance, project based role. The workload may vary depending on the number of campaigns and clients.
• We are looking for someone who can take ownership of the advertising side, from campaign setup to optimisation and reporting, rather than someone who only knows how to boost posts or launch basic campaigns.
• Platforms: Meta Ads and LinkedIn Ads
• Strong analytical and problem solving skills
• Freelance Role
• Work Type: Freelance
• Engagement: Project based / ongoing depending on performance

Mô tả công việc

• Plan and execute Meta Ads campaigns across Facebook and Instagram
• Plan and manage LinkedIn Ads campaigns for B2B and lead generation
• Set up campaign objectives, audiences, budgets, placements, and tracking
• Conduct audience research and identify relevant targeting opportunities
• Monitor campaign performance and optimise campaigns based on results
• Test different audiences, creatives, ad copies, and campaign structures
• Analyse key performance metrics such as CPL, CTR, CPC, CPM, conversions, and ROAS
• Identify issues affecting campaign performance and recommend improvements
• Prepare simple performance reports with insights and next steps
• Coordinate with the creative and content team to improve ad performance
• Stay updated with changes and best practices across Meta and LinkedIn advertising platforms

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)