ExpoRentalz Social Media Strategy Lead

Giới thiệu công ty

Yêu cầu ứng viên

• 2+ years social-media/content experience
• AI content experience
• Industry experience is a bonus in exhibitions, events, furniture, architecture, interior design, hospitality, B2B or experiential marketing.
• We are open to different monthly packages based on experience, quality, deliverables and scope.
• Tools & AI: Which design, video and AI tools do you use? Mention your experience with Canva, Photoshop, Premiere/CapCut, Figma, ChatGPT and AI image/video tools.
• Strong Instagram knowledge
• Good LinkedIn/B2B understanding
• Strong short-form video skills
• Understanding of social-media trends
• Ability to work independently
• Copy-pasting identical content across platforms
• Only uploading content created by others
• Treating social media as a simple posting job
• We are looking for someone who can take ownership of the content function.
• Initial content strategy
• BUDGET & PROPOSAL : Budget: Open / To Be Discussed
• Analytics/reporting included?
• Content strategy included?
• Portfolio: Share 3–5 examples of your best social-media work, especially Reels/Shorts, Instagram and LinkedIn/B2B content. What was your role?
• ExpoRentalz Strategy: ExpoRentalz provides furniture primarily for exhibitions, conferences, corporate events and brand activations. What are the first 3 types of content you would create for us and why?
• Creative Thinking: If we give you one photograph of an exhibition chair, how would you turn it into 3–5 different pieces of content without making them repetitive?
• Instagram vs LinkedIn: Give one Instagram content idea and one LinkedIn content idea for the same ExpoRentalz product.
• AI/Modern Tools
• Based on performance, creativity, reliability and results, this can develop into:
• ExpoRentalz is at the beginning of its digital journey. You will have the opportunity to help build the brand's social-media identity from the ground up.
• Strong portfolio
• Excellent visual/design sense
• Good organisation and deadline management
• PLEASE DO NOT APPLY IF...
• Your approach is primarily:
• Generic Canva templates
• Repetitive quote posts
• Uncreative stock-image posts
• WHAT WE PROVIDE :
• Brand identity & logo
• Brand guidelines
• Product/furniture information
• Business positioning
• September launch playbook
• Relevant brand/product assets
• You will be expected to contribute your own creative ideas as well.
• Please clearly provide:
• Monthly fee
• Number of static/carousel posts
• Number of Reels/Shorts
• Stories
• Platforms covered
• Caption/copywriting included?
• Publishing/scheduling included?
• Community management included?
• Please don't submit only a price. We want to understand exactly what value and deliverables are included.
• Please answer these in your proposal:
• Monthly Package: What monthly package would you recommend for ExpoRentalz? Give your deliverables and monthly fee.
• 90-Day Plan: In 5–10 lines, explain how you would build ExpoRentalz's social-media presence during your first 90 days and how you would measure success.
• Value for Money
• Portfolio quality and creative thinking matter more than simply offering the lowest price.
• ENGAGEMENT
• Initial engagement: Remote Freelance / Contract
• Long-term monthly contract
• Increased responsibility
• Larger scope
• Higher compensation
• Potential full-time position
• Apply with your portfolio, proposed monthly package and 90-day approach.
• ExpoRentalz
• Customize Rent Exhibit
• Strong English communication & copywriting
• Direct communication with the business team
• Communication
• If you are creative, proactive, commercially aware and excited about building a premium B2B brand, we want to hear from you.

Mô tả công việc

• We are looking for a Social Media Content Creator & Manager who can take ownership of our social-media content and management.
• This is NOT simply a Canva poster-making or posting job.
• We want someone who can:
• Think → Plan → Create → Edit → Publish → Engage → Analyse → Improve
• You should be able to understand the business, develop creative ideas, create professional visual/video content, manage publishing and improve the strategy based on results.
• Initially this will be a remote freelance/contract role, with potential for a long-term contract or full-time position based on performance.
• You will work across:
• Instagram – Posts, Carousels, Reels, Stories
• LinkedIn – B2B content, thought leadership, industry/product content
• Facebook – Brand, product and selected video content
• YouTube – Shorts and selected longer videos
• WhatsApp – Status, product/promotional content
• Google Business Profile – Updates, products, services and announcements
• Content should be intelligently adapted for each platform rather than simply copied everywhere.
• Content Strategy
• Develop monthly content ideas and strategy covering:
• Brand building
• Product awareness
• Exhibition/event education
• Industry insights
• Engagement
• Lead generation
• You should proactively suggest ideas rather than wait for instructions.
• Content Calendar
• Create a monthly calendar covering topic, platform, format, objective, caption/message, visual/video direction and CTA.
• Create professional:
• Static posts
• Carousels
• Reels
• YouTube Shorts
• Stories
• Product showcases
• Educational content
• Promotional content
• Behind-the-scenes content
• Brand videos
• Video Editing
• Strong short-form video skills are important. You should be comfortable with tools such as CapCut, Premiere Pro, After Effects or similar.
• Design
• Strong understanding of typography, composition, branding, layout, photography and visual hierarchy.
• Tools may include Canva, Photoshop, Illustrator, Figma, Premiere Pro, After Effects, CapCut etc.
• AI Content
• Experience using AI tools for content ideation, copywriting, research, image generation/enhancement, video creation, storyboarding and content repurposing is highly desirable.
• AI should improve creativity and efficiency — not produce generic-looking content.
• Community Management
• Basic management of comments, DMs, engagement and identification/escalation of potential business leads.
• Analytics
• Track relevant metrics such as reach, engagement, followers, views, watch time, saves, shares, clicks and enquiries.
• We want to understand:
• What worked → Why it worked → What should we do next?
• A simple monthly performance report/recommendation is expected.
• CONTENT DIRECTION
• ExpoRentalz content should strongly communicate:
• EXHIBITIONS + EVENTS + FURNITURE + DESIGN + CUSTOMISATION + PROFESSIONALISM
• We want customers to associate ExpoRentalz with:
• Exhibition furniture
• Event furniture
• Premium rental furniture
• Customisable furniture
• Exhibition stands
• Corporate events
• Stand builders
• Professional execution
• We do NOT want the brand to look like a generic home-furniture rental business.
• INITIAL CONTENT MATERIAL
• We have already developed a detailed September 2026 Social Media Execution Playbook containing content concepts, artwork messages, visual directions, storyboards, captions and execution guidelines.
• The selected freelancer will receive this material and be expected to turn the strategy into finished, high-quality content.
• Going forward, the freelancer should also develop new ideas and continuously improve the strategy.
• EXPECTED MONTHLY OUTPUT
• We are open to your recommendation regarding the exact content mix.
• The initial requirement is a consistent presence across all relevant platforms, including:
• LinkedIn posts
• Facebook content
• WhatsApp Status content
• Google Business updates
• Quality and strategic value are more important than simply producing a large number of posts. Please propose your recommended monthly package and clearly state the deliverables.

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)