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Giám đốc trở lênBrand Marketing
Head of Brand (FMCG)
180,000,000 VNĐ - 260,000,000 VNĐ a month
Hà NộiFull-timeđăng 39 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- Minimum 8–10 years of progressive experience in Brand Strategy, Corporate Branding, Marketing Strategy, or Marketing Management within large, complex organizations.
- At least 5 years of leadership experience in senior management or executive-level positions such as Head of Brand, Head of Marketing, Brand Director, Marketing Director, or equivalent leadership roles.
- QUALIFICATIONS & EXPERIENCE
- Experience across fast-paced, customer-centric industries is highly preferred, including FMCG, Consumer Goods, Retail, Luxury, Real Estate, Hospitality, Technology, Financial Services, or other high-growth sectors.
- Demonstrated experience leading enterprise-wide branding initiatives, integrated marketing communications, and cross-functional strategic projects.
- Strong commercial acumen with experience aligning brand strategy with business growth objectives.
- Extensive experience managing strategic marketing agencies, creative partners, research firms, and external consultants.
- Experience presenting strategic recommendations and influencing Executive Committees, Boards, or C-suite stakeholders.
- Ensure consistent brand experience across every customer and stakeholder touchpoint, including digital platforms, sales channels, marketing communications, events, customer experience, and corporate communications.
- Partner closely with Marketing, Communications, Commercial, Product, Customer Experience, HR, and other business functions to deliver integrated brand experiences.
- Proven capability in managing substantial brand investment and marketing budgets while maximizing return on investment.
- Enterprise Brand Strategy
- Develop and lead the Group's long-term Corporate Brand Strategy and Brand Portfolio Strategy, ensuring alignment with business objectives and sustainable growth ambitions.
- Define enterprise-wide customer segmentation, target audience strategy, value propositions, and Customer Value Propositions (CVPs) for both Corporate and Product Brands.
- Lead regular brand performance assessments and provide strategic recommendations based on data, customer insights, and market intelligence.
- Own the strategic Brand Investment Plan and oversee brand budgets to maximize marketing effectiveness and return on investment.
- Drive data-driven decision-making through advanced analytics, customer research, and performance measurement.
- Build, lead, mentor, and develop a high-performing Brand Strategy team while fostering a culture of innovation, collaboration, and continuous learning.
- Manage relationships with external creative agencies, brand consultancies, research firms, and strategic partners to ensure best-in-class execution.
- Bachelor's degree in Marketing, Business Administration, Communications, Branding, or a related discipline.
- Proven success in developing, repositioning, or transforming corporate brands and brand portfolios that have delivered measurable business growth and enhanced brand equity.
- KEY ACCOUNTABILITIES
- Build and continuously evolve the Group's Brand Architecture, ensuring clear differentiation and synergy across all brands within the portfolio.
- Brand Governance & Brand Excellence
- Establish enterprise-wide Brand Governance frameworks, policies, and operating models to ensure consistent brand execution across all business units and functions.
- Develop, maintain, and enforce Corporate Brand Guidelines, Visual Identity Systems, Brand Voice, Messaging Frameworks, and Brand Standards.
- Lead enterprise-wide brand transformation and rebranding initiatives where applicable.
- Drive strategic storytelling that enhances customer engagement, emotional connection, and long-term brand preference.
- Brand Performance, Insights & Investment
- Develop and oversee the Group's Brand Performance Framework, including Brand Equity, Brand Health, Brand Awareness, Share of Voice, Reputation Index, and Customer Perception metrics.
- Corporate Reputation & ESG Branding
- Excellent English communication skills, including executive presentations, business writing, negotiation, and stakeholder engagement within multinational environments.
- Lead market, customer, and competitive intelligence to identify emerging trends, customer insights, and strategic opportunities that strengthen the organization's competitive positioning.
- Act as the organization's Brand Custodian, safeguarding the integrity, positioning, and long-term value of the Corporate Brand.
- Provide strategic guidance and approval for all major brand initiatives, campaigns, and communications to ensure alignment with the approved brand strategy.
- Integrated Brand Communications
- Oversee the development of enterprise brand communication strategies across paid, owned, earned, and shared media.
- Ensure all brand messaging effectively communicates the organization's purpose, vision, values, and competitive advantages.
- Develop enterprise-wide Corporate Reputation strategies that strengthen stakeholder trust and enhance the organization's market leadership.
- Lead strategic initiatives related to Corporate Communications, Executive Branding, Corporate Social Responsibility (CSR), Sustainability Communications, and Employer Branding.
- Partner with senior leadership on crisis communication planning and reputation risk management.
- Represent the organization on strategic branding initiatives with external stakeholders, partners, agencies, and industry associations.
- Leadership & Organizational Capability
- Provide strategic leadership and influence across executive and cross-functional teams.
- Champion brand thinking throughout the organization, embedding customer-centricity and brand excellence into business decision-making.
Địa điểm & thời gian làm việc
- Job Type: Full-time
- Pay: 180,000,000₫ - 260,000,000₫ per month
- Work Location: In person
Việc làm tương tự
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