Head of Marketing for VEKYAA Egypt

Giới thiệu công ty

Yêu cầu ứng viên

• Strong experience in marketing strategy, growth, brand building, consumer acquisition, or product launches.
• Experience combining digital marketing with physical, on-ground campaigns.
• Experience managing agencies, freelancers, ambassadors, field teams, or creative partners.
• Deep, practical knowledge of the Egyptian market and its different customer segments.
• Strong knowledge of performance marketing, social media, partnerships, community building, public relations, and customer acquisition.
• Ability to convert ideas into detailed plans, timelines, budgets, responsibilities, and measurable targets.
• Strong analytical judgment and the ability to make decisions using data and customer feedback.
• Ability to operate effectively in a fast-moving startup with ambitious goals, limited resources, and evolving priorities.
• Know how to generate attention without depending entirely on large advertising budgets.
• Can move comfortably between strategy, analytics, creative direction, customer research, partnerships, and field operations.
• Demonstrated success launching or growing a consumer-facing product, mobile application, technology platform, marketplace, or Egyptian brand.
• Willingness to remain actively involved in execution and regularly work in the field.
• The Ideal Candidate
• You may be an excellent fit if you:
• Think strategically but execute with the urgency and ownership of a founder.
• Understand that marketing success is measured by customer behavior and business outcomes—not impressions alone.
• Have strong opinions but are willing to test assumptions and change direction when evidence demands it.
• Understand how trust is built around a new Egyptian technology product.
• Want to build the marketing foundation of a potentially category-defining company.
• Professional proficiency in Arabic and English, with a strong understanding of Egyptian Arabic and local communication styles.
• Excellent communication, negotiation, presentation, and leadership skills.
• Are highly organized, resourceful, culturally aware, commercially minded, and accountable.
• Experience with marketplaces, e-commerce, classified platforms, fintech, mobility, delivery, or consumer technology.
• Experience launching a product in Cairo or managing campaigns across multiple Egyptian cities.
• Familiarity with analytics, attribution, customer relationship management, campaign management, and experimentation tools.
• A portfolio or documented history of producing measurable campaign results.
• Produce a complete three-month launch strategy with clear phases, budgets, channels, KPIs, and responsibilities.
• Define the initial user- and listing-acquisition strategy.
• Establish VEKYAA’s launch messaging and primary campaign concepts.
• Establish a weekly marketing dashboard and reporting process.
• Begin executing and testing priority campaigns before the official launch.
• Formal education in marketing, business, communications, or a related discipline is welcome, but demonstrated ability, judgment, creativity, and results will carry greater weight.
• Initial Expectations
• Within the first 30 days, you will be expected to:
• Assess VEKYAA’s positioning, audiences, competitors, and launch readiness.
• Build the operating structure for ambassadors, partnerships, events, and field marketing.
• Success will be measured through the quality and volume of acquired users and listings, customer engagement, acquisition efficiency, brand awareness within priority communities, and the creation of a repeatable growth system.
• Existing relationships with Egyptian universities, creators, media outlets, event organizers, agencies, communities, or consumer brands.

Mô tả công việc

• VEKYAA is seeking an exceptional Founding Head of Marketing to work directly alongside the founder in planning and executing the company’s launch in Egypt.
• You will lead the development of VEKYAA’s marketing strategy, brand positioning, user-acquisition campaigns, on-ground activations, partnerships, and long-term growth vision. Your immediate responsibility will be to create and execute a complete launch plan over the next three months.
• This is not a traditional corporate marketing position.
• We are looking for a hands-on builder who can develop high-level strategy and personally drive its execution.
• You must be comfortable moving between creative direction, market research, field operations, digital campaigns, analytics, partnerships, and team leadership.
• The ideal candidate understands the Egyptian market at a deep cultural and commercial level and knows how to turn a new consumer product into a brand people recognize, trust, and actively use.
• Shape VEKYAA’s brand positioning, voice, messaging, storytelling, and public identity.
• Develop a brand that feels recognizable, credible, and culturally relevant to Egyptian consumers.
• Turn VEKYAA’s product features into clear and compelling reasons for people to use the platform.
• Lead the creation of campaign concepts across social media, advertising, events, public relations, and physical marketing materials.
• Maintain consistency across every customer touchpoint.
• Develop original campaigns that feel native to Egypt rather than copied from international brands.
• Balance short-term acquisition goals with the long-term value and reputation of the brand.
• On-Ground Campaigns
• Design and oversee university activations, community events, pop-ups, street campaigns, seller-acquisition initiatives, and neighborhood launches.
• Identify high-potential activation locations across Cairo, including New Cairo, Sheikh Zayed, Zamalek, Maadi, and other relevant areas.
• Recruit, train, organize, and evaluate student ambassadors and field marketing teams.
• Create scripts, incentives, quotas, reporting systems, and performance standards for field representatives.
• Establish systems that ensure on-ground campaigns generate genuine users, quality listings, and measurable activity.
• Personally visit campaigns, observe customer behavior, and improve execution based on real-world results.
• Build partnerships with universities, businesses, communities, events, and organizations that can support the launch.
• Growth and User Acquisition
• Develop cost-effective strategies for acquiring credible sellers, quality listings, and active buyers.
• Create referral programs, incentive structures, creator campaigns, partnerships, and community-led growth initiatives.
• Plan and manage paid digital campaigns while maintaining disciplined control over spending.
• Develop retention and re-engagement strategies that encourage users to return and remain active.
• Identify opportunities for guerrilla marketing, organic growth, earned media, and culturally relevant campaigns.
• Continuously test messaging, creative concepts, offers, audiences, and acquisition channels.
• Build repeatable acquisition systems that can scale beyond the initial launch.
• Egyptian Market Intelligence
• Maintain a detailed understanding of Egyptian consumer behavior, language, humor, digital habits, purchasing patterns, and trust barriers.
• Study competitors and identify opportunities for VEKYAA to establish a distinctive market position.
• Conduct customer interviews, surveys, field research, and campaign experiments.
• Monitor cultural trends and conversations that may create opportunities or reputational risks.
• Use research and customer feedback to make clear strategic recommendations.
• Recognize the differences between customer segments and neighborhoods rather than treating Egypt as one uniform audience.
• Performance and Leadership
• Establish launch KPIs, campaign budgets, reporting processes, and weekly performance reviews.
• Track metrics such as customer-acquisition cost, verified registrations, listing volume, listing quality, activation, engagement, retention, and marketplace activity.
• Present clear weekly reports explaining results, spending, challenges, insights, and next actions.
• Select and manage agencies, freelancers, creators, production teams, ambassadors, and marketing vendors.
• Hold internal and external contributors accountable for deadlines, quality, and performance.
• Help recruit and build VEKYAA’s future marketing team as the company grows.
• Take ownership of outcomes—not only ideas, presentations, or plans.

Quyền lợi

• Why Join VEKYAA?
• Work directly with the founder and influence major company decisions.
• Build the marketing foundation of an Egyptian technology company from its earliest stage.
• Take meaningful ownership of a major consumer launch.
• Lead campaigns across digital platforms, universities, events, neighborhoods, partnerships, and local communities.
• Grow into a long-term senior leadership position as VEKYAA expands.
• Receive competitive compensation with the possibility of performance-based incentives and long-term upside for an exceptional candidate.

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)