Head Of Marketing (Start Working from Jan2027)

Yêu cầu ứng viên

• Minimum 10 years progressive marketing experience, with strong brand, trade and digital experience, preferably in FMCG, consumer electronics, home appliances or related industries.
• Proven experience in strategic marketing planning, integrated campaigns and agency management.
• Strong understanding of the Vietnam consumer, shopper and channel landscape, with hands-on GT/MT experience.
• Strong people leadership, with experience leading, coaching and developing high-performing teams.
• Develop and execute short- to long-term marketing strategies and plans, aligned with business objectives, category priorities and growth ambitions, with clear KPIs and accountability for delivering marketing, category and business targets.
• Lead AI-enabled content creation and marketing innovation, leveraging AI tools, data and consumer insights to develop and optimize content, sharpen marketing strategies, improve efficiency and maximize campaign effectiveness and ROI.
• Lead 360° marketing campaigns, integrating ATL, BTL, digital, social and channel touchpoints.
• Manage the marketing budget and investment, ensuring effective allocation, ROI and compliance with regional guidelines.
• Strong digital expertise across digital campaigns, CRM, social, e-commerce and partner digital activation, with an understanding of how AI tools can enhance marketing content, efficiency and effectiveness.
• Bachelor’s/Master’s in Marketing, Communication, Business Administration or related.
• Job Responsibilities
• Define and implement trade marketing strategies across all channels, including channel activation, visibility, POS materials, promotions and shopper engagement to support channel growth and sell-out.
• Partner closely with Sales, key channel partners and agencies and strategic external partners to translate commercial priorities into effective marketing plans and execution, including development/adaptation of marketing assets for partner websites, webstores and other channel touchpoints.
• Leverage consumer, shopper, market and channel insights to identify growth opportunities and inform marketing strategies.
• Collaborate with the Regional and ASEAN Cluster teams to align local strategies with regional directions while adapting to Vietnam market dynamics.
• Lead, coach and develop the marketing team, building strong capabilities and a high-performance culture.
• Strong commercial mindset, connecting marketing strategies and investments to growth, KPIs and sell-out.
• Fluent English is highly preferred.
• Lead brand strategy and integrated communications to strengthen brand positioning, consumer engagement and brand equity in Vietnam.
• Drive consumer segmentation, customer engagement and digital marketing, leveraging data and insights to deliver targeted communications and improve campaign effectiveness.
• Excellent stakeholder management, communication and collaboration skills, with the ability to influence across functions and levels and work effectively with external agencies and partners.