Tin tuyển dụng Instagram Personal Brand Growth Strategy tại Khách đăng dự án (Freelancer.com) được JobShip tổng hợp từ freelancer.com. Xem thêm 90 việc làm Growth Marketing trong 6.170+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.
Nhân viênGrowth
Instagram Personal Brand Growth Strategy
€250 - €750/dự án
RemoteFreelanceđăng 6 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- I am looking for an experienced Personal Brand Strategist + Creative Director + Instagram Manager to help me build and manage a distinctive, sophisticated and commercially attractive personal brand within the fashion and lifestyle space.
- I am particularly interested in professionals with experience in:
- I am looking for someone who can combine strategy, creative direction and practical Instagram management.
- Create a consistent publishing system rather than posting content randomly.
- Personal brand strategy
- Audit my current Instagram profile, content, analytics and positioning.
- Define strategic content pillars.
- Develop a clear creative direction for photography, Reels and visual content.
- Provide guidance for photoshoots and vertical video creation.
- I already have access to professional photographers and can create high-quality photography and vertical video, so I need someone who can direct those resources strategically.
- Review content before publication to ensure it fits the overall brand identity.
- Content strategy and planning
- Develop a strategic content system covering Reels, photography, carousels, Stories and Highlights.
- Create a realistic 30-day content calendar.
- Provide content ideas, Reel concepts, hooks and storytelling angles.
- Ensure each piece of content supports a specific branding or growth objective.
- I am also interested in someone who can help manage the practical execution of the strategy.
- Preparing approved content for publication.
- Coordinating content so photography, video and Stories work together rather than as isolated posts.
- All content and major creative decisions should be approved before publication.
- Organic growth strategy
- Develop an organic Instagram growth strategy based on analytics and current platform behaviour.
- Recommend appropriate posting frequency and content mix.
- Develop an engagement and community-building strategy.
- Analyse performance and adjust the strategy based on results.
- The strategy should include clear KPIs such as:
- Content performance
- Brand collaborations and ambassador strategy
- Which parts of the strategy and day-to-day Instagram management you personally handle.
- Personal brand positioning strategy
- Target audience and differentiation strategy
- Brand messaging and content pillars
- Feed curation and visual planning
- 30-day content calendar
- Organic Instagram growth strategy
- Engagement/community strategy
- Publishing and content-management system
- Brand collaboration positioning strategy
- I want someone who can help shape the brand, direct the content, organise the profile, manage publication and continuously improve the strategy based on results.
Mô tả công việc
- Project name
- Personal Brand Strategist + Creative Director + Instagram Manager
- Project description
- My goal is not simply to increase followers or make my Instagram look prettier.
- The long-term objective is to position the profile attractively for collaborations, ambassador opportunities and partnerships with fashion, jewellery, beauty and lifestyle brands.
- Main objectives
- Define a clear and differentiated personal brand positioning.
- Create a coherent brand personality, messaging and storytelling system.
- Improve the overall appearance and organisation of my Instagram profile.
- Build a strong visual rhythm across the feed, Reels, carousels, Stories and Highlights.
- Increase organic reach, engagement and relevant followers.
- Position the account to become increasingly attractive to premium brands and commercial partners.
- Scope of work
- Define target audience, desired brand perception and differentiation.
- Establish the personality, tone and storytelling direction of the brand.
- Creative direction
- Create moodboards and visual references.
- Define styling, locations, composition, visual atmosphere and aesthetic guidelines.
- Instagram feed and visual curation
- Plan and organise the Instagram feed so the profile looks cohesive, clean, sophisticated and visually premium.
- Decide how photos, Reels and carousels should be sequenced.
- Maintain visual consistency across posts.
- Recommend Reel covers, thumbnails and post presentation.
- Define what should be published, when and why.
- Recommend captions and Calls to Action where appropriate.
- Instagram management and publishing
- This may include:
- Organising and maintaining the publishing calendar.
- Scheduling or publishing posts, Reels and Stories where appropriate.
- Organising captions, Reel covers, thumbnails and supporting assets.
- Keeping the feed visually organised and consistent.
- Identify opportunities to improve reach, shares, saves and profile visits.
- Identify relevant collaboration opportunities with creators or complementary profiles.
- I am not interested in fake followers, bots, mass-following tactics or artificial engagement.
- Brand collaboration positioning
- Help position the profile professionally for future collaborations.
- Recommend how to improve perceived brand value.
- Identify the type of fashion, jewellery, beauty and lifestyle brands that would fit the positioning.
- Recommend suitable collaboration and ambassador formats.
- Help ensure the profile looks commercially credible when viewed by brands or agencies.
- Measurement and optimisation
- Reach
- Engagement
- Saves
- Shares
- Profile visits
- Reel performance
- Audience quality
- Collaboration enquiries or opportunities
- Ideal candidate
- Personal branding
- Instagram management
- Fashion / lifestyle / beauty / luxury
- Visual storytelling
- Feed curation
- Creator or influencer positioning
- Premium brand positioning
- Please provide:
- Relevant examples of accounts or personal brands you have worked with.
- Before/after examples where possible.
- Measurable results or case studies.
- Examples of your creative direction or feed curation.
- A brief explanation of how you would approach this project.
- Please do not send a generic proposal.
- Key deliverables
- Instagram audit and optimisation plan
- Creative direction and visual moodboard
- Photography and Reel direction
- Important: I am looking for a professional who can combine strategic thinking, strong creative taste and practical execution.
- I do not simply need someone to schedule posts.
Quyền lợi
- I would like regular performance reviews so decisions are based on actual results rather than generic Instagram advice.
- KPI dashboard and optimisation process
- I want to develop a recognisable premium personal brand with clear positioning, strong creative direction, consistent storytelling, a polished visual identity and sustainable organic growth.
- Develop a sophisticated, elegant and recognisable visual identity.
- Develop my personal brand positioning and key messages.
- Develop ideas for Reels, including concepts, hooks, storylines, shots and creative references.
- Continuously refine the visual direction as the account develops.
- Follower growth
- Organic Instagram growth
Địa điểm & thời gian làm việc
- Hình thức: Làm việc từ xa (remote)
Ứng tuyển
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