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Tin tuyển dụng Instagram Personal Brand Growth Strategy tại Khách đăng dự án (Freelancer.com) được JobShip tổng hợp từ freelancer.com. Xem thêm 90 việc làm Growth Marketing trong 6.170+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.

Nhân viênGrowth

Instagram Personal Brand Growth Strategy

€250 - €750/dự án

RemoteFreelanceđăng 6 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • I am looking for an experienced Personal Brand Strategist + Creative Director + Instagram Manager to help me build and manage a distinctive, sophisticated and commercially attractive personal brand within the fashion and lifestyle space.
  • I am particularly interested in professionals with experience in:
  • I am looking for someone who can combine strategy, creative direction and practical Instagram management.
  • Create a consistent publishing system rather than posting content randomly.
  • Personal brand strategy
  • Audit my current Instagram profile, content, analytics and positioning.
  • Define strategic content pillars.
  • Develop a clear creative direction for photography, Reels and visual content.
  • Provide guidance for photoshoots and vertical video creation.
  • I already have access to professional photographers and can create high-quality photography and vertical video, so I need someone who can direct those resources strategically.
  • Review content before publication to ensure it fits the overall brand identity.
  • Content strategy and planning
  • Develop a strategic content system covering Reels, photography, carousels, Stories and Highlights.
  • Create a realistic 30-day content calendar.
  • Provide content ideas, Reel concepts, hooks and storytelling angles.
  • Ensure each piece of content supports a specific branding or growth objective.
  • I am also interested in someone who can help manage the practical execution of the strategy.
  • Preparing approved content for publication.
  • Coordinating content so photography, video and Stories work together rather than as isolated posts.
  • All content and major creative decisions should be approved before publication.
  • Organic growth strategy
  • Develop an organic Instagram growth strategy based on analytics and current platform behaviour.
  • Recommend appropriate posting frequency and content mix.
  • Develop an engagement and community-building strategy.
  • Analyse performance and adjust the strategy based on results.
  • The strategy should include clear KPIs such as:
  • Content performance
  • Brand collaborations and ambassador strategy
  • Which parts of the strategy and day-to-day Instagram management you personally handle.
  • Personal brand positioning strategy
  • Target audience and differentiation strategy
  • Brand messaging and content pillars
  • Feed curation and visual planning
  • 30-day content calendar
  • Organic Instagram growth strategy
  • Engagement/community strategy
  • Publishing and content-management system
  • Brand collaboration positioning strategy
  • I want someone who can help shape the brand, direct the content, organise the profile, manage publication and continuously improve the strategy based on results.

Mô tả công việc

  • Project name
  • Personal Brand Strategist + Creative Director + Instagram Manager
  • Project description
  • My goal is not simply to increase followers or make my Instagram look prettier.
  • The long-term objective is to position the profile attractively for collaborations, ambassador opportunities and partnerships with fashion, jewellery, beauty and lifestyle brands.
  • Main objectives
  • Define a clear and differentiated personal brand positioning.
  • Create a coherent brand personality, messaging and storytelling system.
  • Improve the overall appearance and organisation of my Instagram profile.
  • Build a strong visual rhythm across the feed, Reels, carousels, Stories and Highlights.
  • Increase organic reach, engagement and relevant followers.
  • Position the account to become increasingly attractive to premium brands and commercial partners.
  • Scope of work
  • Define target audience, desired brand perception and differentiation.
  • Establish the personality, tone and storytelling direction of the brand.
  • Creative direction
  • Create moodboards and visual references.
  • Define styling, locations, composition, visual atmosphere and aesthetic guidelines.
  • Instagram feed and visual curation
  • Plan and organise the Instagram feed so the profile looks cohesive, clean, sophisticated and visually premium.
  • Decide how photos, Reels and carousels should be sequenced.
  • Maintain visual consistency across posts.
  • Recommend Reel covers, thumbnails and post presentation.
  • Define what should be published, when and why.
  • Recommend captions and Calls to Action where appropriate.
  • Instagram management and publishing
  • This may include:
  • Organising and maintaining the publishing calendar.
  • Scheduling or publishing posts, Reels and Stories where appropriate.
  • Organising captions, Reel covers, thumbnails and supporting assets.
  • Keeping the feed visually organised and consistent.
  • Identify opportunities to improve reach, shares, saves and profile visits.
  • Identify relevant collaboration opportunities with creators or complementary profiles.
  • I am not interested in fake followers, bots, mass-following tactics or artificial engagement.
  • Brand collaboration positioning
  • Help position the profile professionally for future collaborations.
  • Recommend how to improve perceived brand value.
  • Identify the type of fashion, jewellery, beauty and lifestyle brands that would fit the positioning.
  • Recommend suitable collaboration and ambassador formats.
  • Help ensure the profile looks commercially credible when viewed by brands or agencies.
  • Measurement and optimisation
  • Reach
  • Engagement
  • Saves
  • Shares
  • Profile visits
  • Reel performance
  • Audience quality
  • Collaboration enquiries or opportunities
  • Ideal candidate
  • Personal branding
  • Instagram management
  • Fashion / lifestyle / beauty / luxury
  • Visual storytelling
  • Feed curation
  • Creator or influencer positioning
  • Premium brand positioning
  • Please provide:
  • Relevant examples of accounts or personal brands you have worked with.
  • Before/after examples where possible.
  • Measurable results or case studies.
  • Examples of your creative direction or feed curation.
  • A brief explanation of how you would approach this project.
  • Please do not send a generic proposal.
  • Key deliverables
  • Instagram audit and optimisation plan
  • Creative direction and visual moodboard
  • Photography and Reel direction
  • Important: I am looking for a professional who can combine strategic thinking, strong creative taste and practical execution.
  • I do not simply need someone to schedule posts.

Quyền lợi

  • I would like regular performance reviews so decisions are based on actual results rather than generic Instagram advice.
  • KPI dashboard and optimisation process
  • I want to develop a recognisable premium personal brand with clear positioning, strong creative direction, consistent storytelling, a polished visual identity and sustainable organic growth.
  • Develop a sophisticated, elegant and recognisable visual identity.
  • Develop my personal brand positioning and key messages.
  • Develop ideas for Reels, including concepts, hooks, storylines, shots and creative references.
  • Continuously refine the visual direction as the account develops.
  • Follower growth
  • Organic Instagram growth

Địa điểm & thời gian làm việc

  • Hình thức: Làm việc từ xa (remote)

Ứng tuyển

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