Integrated Marketing Communications (IMC) SpecialistFull-timeHo Chi Minh

Giới thiệu công ty

Yêu cầu ứng viên

• Hands-on with at least some of: SEO, paid social, email, marketing analytics.
• Data-driven mindset — you optimize to pipeline, not vanity metrics.
• Curiosity about AI, CX, and B2B technology.
• Strong writing and storytelling in Vietnamese; solid English content ability.
• 2+ years in B2B / SaaS marketing, content, or integrated communications.
• Experience marketing a technical or AI product.
• Familiarity with marketing automation, CMS, and analytics tools.

Mô tả công việc

• You'll drive and execute the end-to-end B2B / SaaS integrated marketing strategy (Website, Social, PR) to generate high-quality MQLs and SQLs — while building Filum's AI & CX thought leadership through deep content and data-driven performance optimization.
• Plan and run integrated campaigns across Website, Social, Email, and PR.
• Produce and orchestrate high-quality content — articles, case studies, social, landing pages — that builds AI & CX authority.
• Generate and nurture demand: own the MQL → SQL funnel together with Sales.
• Manage the content calendar, brand voice, and channel consistency.
• Track, analyze, and optimize performance (traffic, conversion, pipeline contribution).
• Coordinate with Product, Sales, and external partners / agencies.

Quyền lợi

• Competitive salary and ownership of a high-impact marketing function.
• The chance to define the category narrative for an AI-native product.
• A team that values depth, sincerity, and craft.
• Close collaboration with leadership and a fast, autonomous environment.