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Danh sách việc làm

Quản lýMarketing

Integrated Media Marketing Manager

Lưu tin

Chia sẻ

VinamilkNiêm yết

www.vinamilk.com.vn

Thỏa thuận

Thành phố Hồ Chí Minh·Full-time·đăng 51 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

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Yêu cầu ứng viên

• Minimum 8 years in media management - 4 years of experience in similar role, especially Above The Line (ATL) activities
• Experience in planning multi-channel advertising campaigns (TV, print, radio, OOH, cinema, digital).
• Familiarity with FMCG brand operations.
• Skills & Knowledge
• Strong understanding of the advertising and media landscape.
• Analytical thinking and data-driven decision-making.
• Strong project management skills to ensure the timely and efficient execution of media campaigns.
• Proficiency in using data and analytics tools to monitor and evaluate campaign performance and provide actionable insights.
• Expertise in operating digital ad platforms (Google, Meta, TikTok) and tracking platforms (GA4, etc.)
• Proficient in Microsoft Office.
• Bachelor’s or Master’s degree.
• Preferred majors: Economics, International Trade, Marketing, Business Administration.
• Preferably from large companies in dairy, food, or FMCG sectors.
• Other Requirements
• Creative, open-minded, team-oriented.
• Also oversees the performance of media service agencies to ensure Vinamilk’s advertising rights are fulfilled.
• Good English communication skills.
• Proficient in communication planning and agency evaluation.
• Leadership and team development skills.
• Excellent presentation, negotiation, and communication abilities.
• Proactive, enthusiastic, and able to work under pressure.
• Adaptable to company culture and work environment.
• Vinamilk is looking for Integrated Media Marketing Manager to be responsible for the effectiveness of brand communication programs.
• This includes proposing and managing marketing communication plans across various channels such as TV, print, radio, OOH, cinema, and digital.

Mô tả công việc

• Propose communication plans for assigned brands based on marketing objectives.
• Supervise the development and implementation of tools to manage and evaluate communication programs and agencies.
• Oversee the execution of marketing communication plans across all approved channels.
• Implement and monitor campaign-specific communication plans aligned with overall marketing goals.
• Collaborate with media partners to update brand teams on media trends and recommend suitable channels.
• Evaluate sponsorships, partnerships, and market opportunities; organize review meetings to improve future campaigns.
• Manage communication budgets, ensure timely payments, and monitor rebates and actual spending.
• Supervise advertising agencies and media partners to ensure commitments are met and media buying is optimized.
• Organize training sessions and workshops to enhance media knowledge for the marketing team.
• Lead, train, and develop team members to meet performance and competency standards.
• Prepare reports and perform other tasks as assigned.

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