KOL Livestream Specialist for Shopee

ABOUT COLORKEY VIETNAM

COLORKEY, launched in 2018, is one of China's fastest-growing cosmetic brands and has become a favorite among young beauty lovers. Guided by the slogan "Dare to be Different," COLORKEY continuously innovates to deliver trendy, high-quality beauty products that inspire confidence and self-expression.

"COLOR is my KEY" represents our belief that everyone can find their own unique beauty through color.

We are now expanding our team in Vietnam and looking for a passionate Shopee Livestream Specialist to drive our livestream business and accelerate e-commerce growth.

JOB RESPONSIBILITIES

As a Shopee Livestream Specialist, you will be responsible for growing COLORKEY's livestream business through both KOL/KOC collaborations and Shopee Store Live operations.

KOL/KOC Livestream Management

Identify, recruit, and develop new KOL/KOC livestream partners.

Build and maintain long-term relationships with KOLs, KOCs, MCNs, and livestream agencies.

Propose attractive collaboration models and incentive mechanisms to maximize sales performance.

Coordinate livestream schedules, campaign execution, and promotional activities.

Shopee Store Live Operations

Plan, execute, and optimize Shopee Store Live sessions.

Monitor livestream performance, including traffic, engagement, conversion rate, GMV, and ROI.

Develop and continuously improve livestream SOPs, operational processes, and incentive mechanisms.

Analyze livestream data and recommend actionable improvements to increase sales performance.

Platform & Cross-functional Collaboration

Maintain strong relationships with Shopee Category Managers and Platform Representatives.

Secure official platform resources and participation opportunities for major livestream campaigns.

Work closely with Marketing, E-commerce, Design, Supply Chain, and Brand teams to ensure successful campaign execution.

Prepare regular reports and performance analyses for management.

Bachelor's degree in Marketing, Business Administration, E-commerce, or related fields.

Minimum 2 years of experience in E-commerce, Livestream Operations, Affiliate Marketing, or KOL/KOC Management.

Hands-on experience with Shopee Live is highly preferred.

Strong understanding of livestream sales, affiliate marketing, and social commerce.

Excellent communication, negotiation, and relationship management skills.

Strong analytical mindset with the ability to interpret performance data and optimize results.

Able to work independently while collaborating effectively across departments.

Passion for beauty, cosmetics, and e-commerce trends is a strong advantage.

Good at English for communication.