KOLs - Influencers Management Senior Executive/ Assistant Manager

Yêu cầu ứng viên

• Influencer Management : Identify, engage, and build relationships with KOLs and influencers, ensuring alignment with brand values.
• Campaign Planning & Execution : Lead the strategic planning of influencer marketing campaigns in collaboration with the Marcom team, ensuring clear objectives, targeted influencer selection, and well-defined timelines for seamless execution.
• Ensure that campaigns are strategically aligned with brand goals and prepared for smooth implementation.
• Performance Tracking as per Guidelines : Monitor and track campaign performance strictly according to established guidelines, ensuring all metrics align with predefined objectives.
• Provide detailed analysis and actionable insights based on these guidelines to enhance the effectiveness of future campaigns.
• Content Coordination : Ensure influencer content aligns with brand guidelines and review for quality and compliance.
• Market Research : Stay updated on industry trends and emerging influencers to propose new opportunities.
• 5+ years in influencer marketing or related fields, with a proven ability to develop and execute strategic influencer relationships.
• Planning & Strategy: have strong strategy mindset & planning skill in KOL / Influencer campaign planning
• Understanding of influencer marketing strategies and content creation processes.
• Team Collaboration : Work closely with cross-functional teams to integrate influencer efforts with broader marketing strategies.
• Others : ad-hoc tasks assigned by line manager
• Excellence in English: Fluently in using English at 4 skills
• Strong planning, strategic thinking, and organizational skills to align campaigns with brand objectives; proficient in social media platforms and analytics tools.
• Excellent communication and negotiation skills for building strategic partnerships.