Lead Generation & Customer Acquisition Manager — UK Online Tutoring Business

Giới thiệu công ty

Yêu cầu ứng viên

• Experience with paid advertising
• Experience with Facebook/Instagram or Google Ads
• Experience with UK audiences
• Experience managing campaigns independently
• Strong understanding of conversion funnels
• Research → Strategy → Setup → Testing → Optimisation
• You will initially research the market and competitors, establish the acquisition strategy, launch initial campaigns and use the data to determine what works.
• Experience with education/tutoring businesses
• Tutoring/education experience is not essential if you can demonstrate strong results in another service-based industry.
• Additional education services
• Strong analytical skills
• Important
• We are looking for someone who can think and make recommendations, not someone who simply waits for instructions.
• You should be able to look at the business and say:
• “This is the audience I would target, this is the offer I would test, this is the channel I would use, this is how I would measure it, and this is how I would improve it.”
• The successful freelancer will have considerable autonomy over the lead-generation function.
• First 30 days
• The first month will focus on:
• We are not expecting a guaranteed number of customers on day one. We want to establish a repeatable and scalable acquisition system.
• Long-term opportunity
• The initial target is to build a strong base of GCSE students and then expand into:
• GCSE Science
• Other GCSE subjects
• A-Level
• Exam preparation
• Revision programmes
• If you can successfully build the customer acquisition side of the business, there is significant potential for this to become a long-term management role as the company grows.
• ⸻

Mô tả công việc

• You will be responsible for:
• Developing a lead-generation strategy
• Identifying the best target audiences
• Researching competitors and the UK tutoring market
• Selecting appropriate acquisition channels
• Creating and managing campaigns
• Developing advertising/outreach messaging
• Testing different offers
• Generating and qualifying leads
• Tracking lead sources
• Managing the lead pipeline
• Monitoring conversion rates
• Optimising campaigns
• Providing weekly performance reports
• Recommending how we should scale successful campaigns
• Potential acquisition channels include:
• Facebook/Instagram
• Google Ads
• Organic social media
• Local/community marketing
• Parent communities
• Partnerships
• Referral campaigns
• Content marketing
• Other legitimate lead-generation methods you believe would work
• You do not need to use all of these. We want you to recommend the channels you believe have the greatest potential.
• What we care about
• We are much more interested in quality and conversions than simply generating large numbers of leads.
• For example:
• 100 leads → 5 qualified → 1 customer
• is potentially less valuable than:
• 30 leads → 15 qualified → 6 customers.
• We therefore want to track:
• Leads generated
• Qualified leads
• Cost per lead
• Cost per qualified lead
• Customer conversion rate
• Customer acquisition cost
• Revenue generated
• Return on advertising spend
• Overall profitability
• What you will have available
• We are building the business infrastructure before launch, including:
• Brand
• Website/landing pages
• CRM
• Student management
• Tutor management
• Client management
• Pricing and offers
• Online tutoring service
• Internal business management system
• Your primary responsibility will be customer acquisition.
• Ideal candidate
• We would particularly like to hear from candidates who have:
• Proven lead-generation experience
• Experience generating customers for service businesses

Địa điểm & thời gian làm việc

• Hình thức: Làm việc từ xa (remote)

Ứng tuyển

• Please do not send a generic proposal.
• Then briefly answer:
• What is your experience generating paying customers?
• What lead-generation channels would you test first for a UK GCSE tutoring business?
• What would your first 30 days look like?
• Give one example of a campaign you have previously managed, including results if possible.
• If given a £1,000 advertising budget, how would you initially use it?
• What would you consider a qualified lead for this business?
• What information would you need from us before starting?
• Please include actual results/numbers from previous campaigns where possible.
• We are willing to pay for the right person and are not simply looking for the cheapest applicant.
• Long-term opportunity for the right candidate.