LinkedIn Brand Awareness Campaign

Remote·Freelance·đăng 4 ngày trước

Mô tả công việc

Our early-stage tech startup is preparing to make LinkedIn the centre of its brand-building efforts, with a clear focus on Small & Medium Businesses and Managed Service Provider partners. The aim is simple: consistent, high-quality visibility that positions us as a trusted voice in our niche. The work revolves around thought-leadership style, educational articles—actionable insights, trend breakdowns and short how-to pieces that give our audience immediate value. I already have subject-matter experts on hand for interviews and raw input; what’s missing is the strategic glue that turns that knowledge into a cohesive LinkedIn presence. You will: • Map out a three-month content calendar that balances long-form articles, bite-sized post snippets, and relevant repurposed assets. • Craft (or polish) two to three educational posts per week, optimised for LinkedIn’s algorithm and our voice. • Manage daily page activity: scheduling, community engagement, timely replies, and light competitor monitoring. • Run quick A/B tests on hooks, visuals and hashtags to refine reach. • Deliver a concise analytics report each month with follower growth, impressions, engagement rate and recommended tweaks for the next cycle. Success looks like steady follower growth, rising post engagement and recognisable thought-leadership status among SMB and MSP decision-makers. All collaboration happens in LinkedIn Campaign Manager, Hootsuite (or your preferred scheduler), and a shared Notion board for transparency. If that roadmap aligns with your expertise, let’s discuss timelines and kick-off details right away. Hình thức: Làm việc từ xa (remote).