Luxury Architecture Social Media Management

Remote·Freelance·đăng 3 ngày trước

Mô tả công việc

We are looking for an experienced Freelance Social Media & Content Lead to take ownership of our digital presence across: * Instagram * LinkedIn * TikTok * Facebook * Pinterest * Substack This is not a scheduling or posting role. We are looking for someone who understands how to build a luxury brand through exceptional storytelling, refined aesthetics and strategic content. You should be able to develop ideas independently, create engaging content, identify opportunities for growth and continuously elevate our online presence. About Us We are an international luxury architecture, interior design and construction company delivering bespoke residential, hospitality and commercial projects across Europe and the Middle East. Our work is defined by timeless design, exceptional craftsmanship and attention to detail. Every piece of content should communicate the same level of quality and sophistication. Responsibilities * Lead and execute our social media and content strategy across all platforms. * Develop monthly content calendars aligned with our business objectives. * Create engaging, platform-specific content including: * Reels * Stories * Static posts * Carousels * Short-form videos * LinkedIn posts and articles * Pinterest Pins and curated boards * Substack articles and newsletters * Edit professional, visually compelling Reels using existing footage as well as new creative concepts. * Repurpose long-form content into engaging content for multiple platforms. * Write captions and articles that reflect a premium luxury brand. * Identify trends worth adopting while maintaining a timeless and sophisticated aesthetic. * Monitor analytics and continuously optimise content performance. * Work closely with our leadership team to support project launches, company milestones and brand campaigns. * Bring new ideas proactively and contribute to the long-term growth of our brand. We Are Looking For Someone Who * Has proven experience managing social media for luxury brands. * Understands architecture, interior design, real estate, hospitality or premium lifestyle industries. * Has exceptional visual taste and a strong understanding of luxury branding. * Can produce elegant, cinematic Reels—not generic trend-based videos. * Understands the strengths of each platform and adapts content accordingly. * Has strong copywriting and storytelling skills. * Is strategic, creative and proactive. * Is highly organised, reliable and detail-oriented. * Has excellent written and spoken English. Required Skills * Social media strategy * Reels creation and professional video editing (CapCut, Premiere Pro, Final Cut Pro or similar) * Graphic design for social media * Content planning * Copywriting * Brand storytelling * Analytics and performance reporting * AI tools for content creation are welcome, but should enhance—not replace—original creativity. To Apply Please send: * Your portfolio. * Links to at least three social media accounts you have personally managed. * Examples of your best Reels. * Examples of luxury brands you have worked with. * A short introduction about yourself. * Your monthly fee. * Your availability. Please also tell us: * What luxury brands inspire you on social media, and why? * Which platform do you believe offers the greatest opportunity for a luxury architecture and interior design studio today, and why? Selection Process Shortlisted candidates will be invited to complete a paid trial assignment consisting of: * One Instagram Reel. * One Story sequence. * One static or carousel post. * Three Pinterest Pins. * One LinkedIn post. * A Substack article outline (or a short introductory article). * A one-month content calendar with content ideas across all platforms. * A brief strategy explaining how you would position and grow our brand over the next six months. The trial allows us to evaluate creativity, visual quality, strategic thinking, storytelling and overall fit before beginning a long-term collaboration. We are looking for someone who wants to become a long-term creative partner and help position our company among the world’s leading luxury architecture, interior design and construction firms. Hình thức: Làm việc từ xa (remote).