Marketing & Admissions Manager

Giới thiệu công ty

Yêu cầu ứng viên

• Experience managing integrated marketing campaigns
• Experience in education, premium services or international schools is highly desirable.
• Graduate degree in a relevant discipline.
• Minimum Academic/Professional Qualifications:

Mô tả công việc

• Key Responsibilities and Accountabilities
• Build the ISPH Brand
• You will position ISPH as a leading international school through clear storytelling, consistent branding and meaningful engagement.
• ●​ Develop and deliver the annual Marketing & Admissions Strategy.
• ●​ Strengthen ISPH's reputation and visibility in Hanoi and key international markets.
• ●​ Build a distinctive brand identity that reflects ISPH's educational excellence and values.
• ●​ Create compelling stories showcasing student success, teaching excellence and school life.
• ●​ Develop partnerships with parents, alumni, businesses and community organisations.
• ●​ Increase brand awareness through events, media, digital marketing and community engagement.
• Grow the Community & Student Enrolment
• You will build strong relationships with prospective families while creating a welcoming admissions journey that converts enquiries into enrolments.
• ●​ Lead enquiry generation and enrolment campaigns.
• ●​ Deliver an exceptional admissions experience from first enquiry through onboarding.
• ●​ Oversee Open Days, school tours, events and recruitment activities.
• ●​ Build parent ambassadors and referral programmes.
• ●​ Develop strategies for Vietnamese, Korean and expatriate markets.
• ●​ Monitor admissions performance and continuously improve conversion rates.
• Lead Communications & Engagement
• You will ensure every communication strengthens the ISPH brand and builds trust with families, staff and the wider community.
• ●​ Lead external communications across website, social media, email, publications, video and events.
• ●​ Develop an integrated multi-channel communications strategy.
• ●​ Strengthen internal communications so every staff member becomes a positive ambassador of ISPH.
• ●​ Ensure consistent messaging across Marketing, Admissions and School communications.
• ●​ Support leadership with sensitive and crisis communications when required.
• Transform Marketing through Digital, Data & AI
• You will modernise Marketing & Admissions by using technology to improve productivity,
• insight and customer experience.
• ●​ Lead digital marketing across all platforms.
• ●​ Optimise CRM, website, social media and digital advertising.
• ●​ Use analytics to improve campaign performance and admissions effectiveness.
• ●​ Introduce AI to enhance content creation, communication, reporting and workflow.
• ●​ Drive continuous innovation through technology and emerging digital trends.
• Lead People, Performance & Culture
• You will build a high-performing team that is collaborative, creative and committed to delivering outstanding results.
• ●​ Lead, coach and develop the Marketing & Admissions team.
• ●​ Set clear goals, priorities and performance expectations.
• ●​ Foster collaboration across academic and operational teams.
• ●​ Promote innovation, accountability and continuous improvement.
• ●​ Uphold safeguarding, confidentiality and professional standards in all activities.
• Skills, Competencies and Characteristics Required:
• Strategic marketing and brand development.
• Community building and stakeholder engagement.
• Digital marketing and content strategy.
• Admissions or customer journey management.
• Data analysis, CRM and AI applications.
• Team leadership and coaching, effectively delegate to the team of both local and expat staff
• Excellent written and spoken English.
• Strong presentation, storytelling and relationship-building skills.
• Minimum Work Experience
• Minimum 5 years' experience in Marketing, Communications, Admissions or Brand
• Management.
• Experience leading a team and delivering measurable business growth.