Marketing Communication Manager

Mô tả công việc

• Marketing Communications Manager is responsible for leading the execution of integrated marketing communications for Karofi across all consumer touchpoints.
• Working closely with the Brand Marketing team, this role translates brand strategies and campaign concepts into compelling consumer communications through effective content development, creative production and media deployment.
• Media Planning & Buying
• The ultimate objective is to ensure every marketing campaign is communicated clearly, consistently and effectively to consumers while maximizing communication efficiency and business impact.
• Communication Planning & Integrated Campaign Management
• Translate brand and marketing strategies into integrated communication strategies and campaign execution plans.
• Develop annual, quarterly and campaign-based communication plans aligned with marketing objectives.
• Build Integrated Marketing Communication (IMC) plans across Paid, Owned and Earned media to maximize campaign effectiveness.
• Develop communication roadmaps, campaign calendars and channel deployment plans to ensure consistent consumer engagement.
• Define communication objectives, key messages, communication channels and execution priorities for each campaign.
• Coordinate communication activities across Content, Creative, Media, PR and Digital teams to ensure integrated campaign execution.
• Monitor campaign performance and recommend optimization actions to improve communication effectiveness and ROI.
• Partner with Brand Marketing to translate marketing strategies and campaign ideas into effective communication plans.
• Lead the development of communication content across all consumer touchpoints.
• Ensure communication messages are clear, compelling and consistent with brand positioning.
• Review and approve communication content before publication.
• Creative Design & Marketing Production
• Lead the Creative Design team to produce marketing materials and communication assets supporting all marketing campaigns.
• Oversee the production of Key Visuals, Digital Assets, POSM, Social Creatives, Videos, TVCs and other marketing materials.
• Ensure all creative outputs effectively communicate campaign messages and create strong consumer impact.
• Increase in-house creative capability while optimizing agency utilization for specialized production.
• Media Planning & Booking
• Develop media deployment plans aligned with campaign objectives and target audiences.
• Determine the appropriate media mix across Facebook, YouTube, TikTok, TV and other communication channels.
• Lead media booking and execution with internal teams and external media partners.
• Monitor campaign performance and optimize media spending to maximize communication effectiveness and ROI.
• Team Management
• Lead and manage the Content, Creative Design and Media teams.
• Allocate resources, monitor work progress and ensure timely delivery of marketing communication projects.
• Develop team capabilities and maintain high-quality execution standards.
• Agency & Budget Management
• Manage relationships with creative agencies, production houses and media agencies.
• Optimize agency utilization while strengthening internal execution capability.
• Manage communication and production budgets effectively.
• Minimum 10 years of experience in Marketing Communications,
• Integrated Marketing Communications (IMC), Brand Communications or Marketing Operations.
• At least 5 years of experience leading multidisciplinary marketing communication teams.
• Proven experience managing Content, Creative Design and Media functions.
• Strong experience in translating brand strategies into impactful consumer communication campaigns.
• Hands-on experience in managing creative production, marketing assets and communication execution.
• Solid knowledge of media planning, media buying and campaign optimization across Facebook, YouTube, TikTok, Google and TV.
• Experience working with both in-house creative teams and external agencies.
• Experience in Consumer Electronics, Home Appliances or FMCG industries is highly preferred.
• Competencies
• Strong leadership and people development capabilities.
• Excellent project and stakeholder management skills.
• Strong understanding of consumer communication and integrated marketing execution.
• Data-driven mindset with the ability to optimize communication effectiveness through performance analysis.
• Strong commercial acumen and business orientation.
• Excellent presentation and communication skills.
• Proficiency in English is preferred.