Marketing & Communications Manager (Marcom)

Mô tả công việc

• To support business growth, KPMG is looking for a talent to join the team as a Marketing Manager, based in Hochiminh city, Vietnam.
• The Marketing Manager allocates company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.
• He or she works at both poles of his/her job title, as well as where marketing, branding and communications duties intersect.
• The marketing management side of the job may involve the development and refinement of marketing goals, strategies, thought-leadership activities and branding in consultation with marketing staff and clients.
• He or she is also responsible for staying up to date on industry trends, to direct market analysis and research to identify trends and opportunities.
• Develop and execute integrated marketing and communications strategies that directly support business development priorities, revenue growth, and market penetration for KPMG in Vietnam.
• Partner closely with internal stakeholders, and service lines to support go-to-market initiatives, priority accounts, and sector focused growth strategies.
• Lead the development of client-facing marketing materials and thought leadership, including proposals, brochures, website content, social media, and KPMG’s channels.
• Drive lead generation and pipeline support through digital marketing campaigns, events, and integrated communications activities.
• Act as the brand guardian, ensuring consistent application of KPMG brand standards across all marketing materials and communications.
• Plan and manage external client events and business development initiatives, including seminars, conferences, industry forums, and executive roundtables, in close collaboration with business teams.
• Manage and optimize the marketing and communications budget, ensuring cost efficiency, transparency, and measurable return on investment.
• Track, analyze, and report on marketing performance metrics, including campaign effectiveness, lead generation, engagement, and contribution to business development outcomes.
• Lead, coach, and develop the Marketing & Communications team, ensuring strong execution, clear prioritization, and alignment with firm-wide business objectives.
• Collaborate closely with regional and global marketing teams to leverage best practices, shared campaigns, and firm-wide initiatives.
• University graduate in General Management, Marketing, and Business Communications or equivalent;
• At least 5 years relevant experience in Marketing, preferably B2B
• Strong knowledge and understanding of 360 degree marketing skills and techniques
• Demonstrated good industry knowledge
• Strong written and verbal communications in both English and Vietnamese.
• Good organizational and time management skills
• Proven ability to make and sustain meaningful relationships with clients & colleagues
• Demonstrated supervisory and teamwork experience
• Well established understanding of business dynamics and operations
• Proficient MS Word, Excel, PowerPoint and MS Project skills
• Ability to travel
• Demonstrated “can do” attitude with fast learning ability