Marketing Executive

Giới thiệu công ty

Yêu cầu ứng viên

• Minimum 3–5 years of experience in B2B marketing, trade marketing, or channel marketing
• Experience in the automotive aftermarket or industrial/parts sector is strongly preferred
• Data-driven mindset with experience in campaign measurement and market analysis
• Bachelor's degree in Marketing, Business, or a related field
• Proven track record of owning and executing regional marketing programs independently
• Comfortable working independently across multiple markets with limited oversight
• Willingness to travel across Asia for market visits and events
• Fluent in English; additional Asian language skills are a plus
• Strong project management and organizational skills
• Excellent communication and stakeholder management skills

Mô tả công việc

• We are looking for a hands-on and results-oriented Marketing Executive to drive B2B trade marketing activities across Asia from our Vietnam base.
• This role takes end-to-end ownership of regional marketing execution — from designing and running channel programs to building market intelligence and enabling the sales team with the right tools and content.
• We are looking for someone who is ready to own the Asia marketing function independently, build programs from the ground up, and grow into a senior marketing leadership role as CTR's regional business expands.
• Regional Marketing Strategy & Planning
• Develop and own the annual B2B marketing plan for Asia, aligned with regional sales targets and business priorities
• Define market-by-market activation priorities based on channel maturity, competitive landscape, and growth potential
• Track marketing performance against plan and adjust activities to maximize impact and ROI
• Trade Marketing & Channel Activation
• Plan and execute B2B trade marketing programs: promotions, incentive schemes, co-op campaigns, and channel events
• Develop channel-specific marketing materials and toolkits to support distributor and dealer engagement
• Drive sell-out activities through effective point-of-sale support and channel education
• Manage trade show participation and regional aftermarket events across Asia
• Brand Management & Market Positioning
• Ensure consistent brand application across all customer-facing materials and channels in the region
• Develop region-specific value propositions and messaging tailored to each Asia market
• Collaborate with HQ marketing on brand guidelines, asset management, and campaign alignment
• Market Intelligence & Insights
• Gather and synthesize market intelligence: customer behavior, competitor activities, pricing trends, and channel dynamics
• Produce regular market insight reports to support sales strategy and product decisions
• Monitor campaign performance and provide data-driven recommendations for continuous improvement
• Sales Enablement & Content
• Develop customer-facing content adapted for the B2B aftermarket audience across print and digital formats
• Support the sales team with commercial tools and materials for key account and distributor meetings
• Cross-functional Collaboration & Budget
• Work closely with Sales to align marketing activities with business priorities
• Coordinate with external agencies, printers, and event organizers to deliver campaigns on time and within budget
• Own and manage the marketing budget across the Asia region

Quyền lợi

• Comprehensive health insurance, including private medical coverage is better
• Clear career development path with opportunities to take on greater responsibility over time
• Close mentorship and collaboration with experienced regional management
• Competitive compensation package with performance-based incentives
• Exposure to regional Asia business and cross-functional collaboration
• Flexible and supportive working environment