Marketing Executive / Specialist (B2B Commercial & Education)

Giới thiệu công ty

Yêu cầu ứng viên

• Minimum 3 years of B2B marketing experience, preferably in technology, IT, Commercial Display, or Education Technology industries.
• Experience in digital marketing, content marketing, events, PR, social media, and demand generation.
• Familiar with website management, Google Analytics, SEO, CRM, or marketing automation tools.
• Bachelor's Degree or above
• Passionate about AI, Digital Transformation, Smart Workplace, and Education Technology.
• Language
• Able to communicate and collaborate effectively with BenQ APAC Regional Office and cross-functional teams.
• Fluent in English
• Preferred in Marketing, Business, Communications, IT, or related disciplines.
• Strong project management, communication, and cross-functional collaboration skills.
• Analytical, proactive, self-motivated, and capable of managing multiple projects independently.

Mô tả công việc

• Collaborate with BenQ APAC Regional Office to understand regional strategies and develop Vietnam quarterly marketing plans.
• Execute integrated marketing campaigns, including digital marketing, content marketing, PR, events, seminars, exhibitions, webinars, and partner marketing.
• Organize customer events, product launches, workshops, and roadshows to strengthen brand awareness and customer engagement.
• Manage BenQ Vietnam B2B website and social media channels with localized and engaging content.
• Generate qualified sales leads and work closely with the Sales team to support lead conversion and business growth.
• Develop marketing collateral and sales enablement materials while ensuring brand consistency.
• Monitor campaign performance, marketing metrics, and market trends to continuously improve marketing effectiveness.
• Coordinate with agencies, partners, and vendors to deliver marketing projects on time and within budget.