Tin tuyển dụng Marketing Manager (Beauty Industry) tại ONPOINT COMPANY LIMITED được JobShip tổng hợp từ VietnamWorks. Xem thêm 436 việc làm Trưởng phòng Marketing trong 8.020+ việc làm marketing đang mở trên JobShip — cập nhật liên tục, lọc theo lương, cấp bậc & địa điểm bằng thanh tìm kiếm thông minh.
Marketing Manager (Beauty Industry)
Hồ Chí MinhFull-timeđăng 23 ngày trước
Giới thiệu công ty
Market Entry & Brand Positioning
Build and refine the Vietnam brand positioning, adapting global identity into a clear, locally relevant story.
Analyze target consumers, market trends, and competitors to spot clear growth opportunities in Vietnam.
Define local Go-To-Market (GTM) plans, communication frameworks, and messaging tailored to local consumer habits.
Strategy & Brand Management
Set and execute multi-channel marketing plans that directly support business revenue and brand targets.
Direct commercial calendars, communication plans, and visual creative to maintain strong brand identity.
Build brand awareness, consideration, and trial across social, e-commerce, performance marketing, PR, and retail pop-ups.
Work closely with commercial teams to align brand messaging with sales channels and promotional plans.
Monitor competitor moves and consumer trends to continuously sharpen our market position.
Campaign Execution & Performance
Lead campaigns from concept to launch across digital, social, paid media, CRM, and offline channels.
Track and evaluate performance metrics (CAC, ROAS, LTV, conversion rates) to optimize spend and ROI.
Use analytics and CRM data to map customer acquisition funnels and improve performance.
Plan, manage, and optimize monthly, quarterly, and annual marketing budgets.
Team & Operational Leadership
Lead, mentor, and grow a high-performing marketing team.
Manage agencies, freelancers, and vendors to ensure deliverables stay on schedule and within budget.
Partner with Sales, Product, and internal teams to ensure execution plans achieve overall brand targets.
Yêu cầu ứng viên
- 5–8 years of progressive marketing experience, including at least 2–3 years in a managerial or brand leadership role.
- Proven experience in the Beauty & Personal Care or FMCG/Cosmetics industry is strongly preferred.
- Prior experience supporting an international brand’s market entry or expansion into Vietnam is a strong advantage.
- Strong hands-on experience across multi-channel marketing execution: digital, social, e-commerce, performance marketing, PR, CRM, and offline/retail activation.
- Experience partnering with global or regional brand teams to localize brand strategy while safeguarding brand equity and guidelines.
- Strong leadership and people management skills, with experience building, mentoring, and growing a marketing team.
- Sharp creative sensibility and eye for brand storytelling, visual identity, and consumer experience.
- Industry & Functional Expertise
- Deep understanding of the Vietnam beauty and personal care consumer landscape, retail environment, and ecommerce ecosystem (Shopee, Lazada, TikTok Shop, etc.).
- Solid grounding in marketing budget planning and ROI-driven campaign optimization, with fluency in key metrics such as CAC, ROAS, LTV, and conversion rate.
- Familiarity with agency and vendor management, from creative production to media buying.
- Strong strategic thinking paired with hands-on execution ability – equally comfortable shaping brand strategy and managing campaign details.
- Data-driven mindset, with proficiency in using analytics and CRM tools to guide decisions and measure performance.
- Excellent stakeholder management skills, with the ability to align cross-functional teams (Sales, Product, Commercial) and external partners.
- Education & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
- Demonstrated track record of building brand positioning and go-to-market strategies in a new or fast-growing market.
- Language & Other Requirements
- Willingness to travel occasionally for brand and market activities as needed.
- Fluent in English (spoken and written) to work directly with global/regional brand partners; fluent Vietnamese required.
- Excellent communication, presentation, and negotiation skills, including the ability to influence senior and global stakeholders.
- High sense of ownership, adaptability, and resilience, with the ability to thrive in a fast-paced, entrepreneurial environment.