Marketing Manager

Hồ Chí Minh·Full-time·Thứ 2 – Thứ 6·đăng Hôm qua

Mô tả công việc

KEY RESPONSIBILITIES AND DUTIES: Marketing Strategy & Business Planning: • Develop and execute annual marketing strategies aligned with business objectives. • Lead marketing planning for all exhibitions and projects in Vietnam. • Define marketing objectives, target audiences, positioning, messaging, and promotional strategies. • Identify new marketing opportunities to increase exhibitor, buyer, and visitor acquisition. • Develop go-to-market strategies for new exhibitions and market expansion. Brand Management: • Ensure consistent brand positioning across all online and offline channels. • Manage corporate branding and project branding. • Develop marketing guidelines and communication standards. • Protect and strengthen CHAOYU's brand image in the Vietnam market. Campaign & Lead Generation Management • Lead integrated marketing campaigns across digital and offline channels. • Drive qualified exhibitor, buyer, and visitor leads through multi-channel marketing. • Oversee content marketing, email marketing, website, social media, PR, media partnerships, and event promotions. • Monitor campaign effectiveness and optimize marketing performance. Digital Marketing Management: Develop digital marketing strategies together with internal teams and agencies. Oversee paid advertising (Google, Meta, LinkedIn, etc.), SEO, EDM, website, and social media. Track key performance metrics including: • Leads • Registrations • Cost per Lead (CPL) • Conversion Rate • Website Traffic • Engagement • ROI Ensure continuous optimization based on data. Team Leadership: • Lead, coach, and develop the Vietnam marketing team. • Assign priorities and monitor project progress. • Conduct regular performance reviews and provide coaching. • Build a high-performance and collaborative marketing culture. Agency & Vendor Management: • Select and manage creative, digital marketing, media, PR, and production agencies. • Review campaign proposals, creative concepts, budgets, and deliverables. • Evaluate agency performance and ensure high-quality execution. Budget Management: • Develop and manage annual marketing budgets. • Monitor marketing expenditures and maximize ROI. • Prepare budget forecasts and cost analyses for management. Cross-functional Collaboration: • Partner closely with Sales to support exhibitor acquisition and visitor promotion. • Work with Project and Operations teams to ensure successful event execution. • Collaborate with headquarters on regional marketing initiatives. • Build partnerships with media, industry associations, government organizations, and strategic partners. Reporting & Performance Analysis: • Establish marketing KPIs for all projects. • Prepare weekly, monthly, quarterly, and post-event reports. • Analyze campaign performance and recommend improvement initiatives. • Present marketing performance and strategic recommendations to senior management. QUALIFICATIONS: Education: • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field. Experience: • Minimum 5 years of experience in Marketing, with at least 3 years in a managerial or team leadership role. • Experience in B2B Marketing, Exhibition, Event, Trade Show, or International Business is highly preferred. • Proven experience in integrated marketing campaigns and lead generation. • Experience managing external agencies and cross-functional teams. Knowledge & Skills: • Strong strategic marketing and business planning skills. • Excellent project management and leadership capabilities. • Strong understanding of digital marketing, CRM, and marketing analytics. • Experience with marketing automation and lead generation. • Budget planning and ROI management. • Excellent stakeholder management and communication skills. • Strong analytical and problem-solving abilities. • Good command of written and spoken English. Personal Attributes: • Strategic thinker with a commercial mindset. • Strong leadership and coaching skills. • Highly organized and accountable. • Proactive, adaptable, and results-driven. • Able to work in a fast-paced international environment. BENEFITS: • Competitive salary with monthly KPI incentives. • Project performance bonuses. • Annual performance bonus. • Full Social insurance in accordance with Vietnamese labor law. • Monday–Friday working schedule (8:30 AM – 5:30 PM). • Opportunities to work with international teams and headquarters. Ngành nghề: Tiếp thị / Marketing, Tiếp thị trực tuyến, Quảng cáo / Đối ngoại / Truyền Thông Kinh nghiệm: 5 Năm Cấp bậc: Quản lý Hình thức: Nhân viên chính thức Địa điểm: Hồ Chí Minh