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Quản lýMarketing

Marketing Manager

Lưu tin

Chia sẻ

CÔNG TY CỔ PHẦN SI MER

35 Tr - 45 Tr VND

Trung vị •• triệu

••••

Phổ biến •• – •• triệu

So với •• tin có công bố lương cùng nhóm, đăng trong 90 ngày qua.

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Hồ Chí Minh·Full-time·đăng 38 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

•• · •• · ••

Quyền lợi nổi bật

•• · •• · ••

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Yêu cầu ứng viên

• Kinh nghiệm: 7 Năm
• Cấp bậc: Quản lý

Mô tả công việc

• o Lead and manage all marketing activities of Si Mer to drive sustainable growth across Brand, Food & Beverage, Retail FMCG, Digital Commerce and Merchandise businesses.
• o Responsible for building the brand, increasing customer traffic, improving sales productivity, developing product portfolios, and expanding revenue streams through merchandise, gifts and branded products.
• o Act as a key business partner of Operations, Merchandising, Procurement, Product Development and Finance to ensure all marketing initiatives support commercial objectives.
• Business & Marketing Strategy
• o Develop annual marketing strategy aligned with company business objectives.
• o Build and execute quarterly and monthly marketing plans.
• o Identify growth opportunities through customer insights, market trends and competitor analysis.
• o Monitor business performance and propose initiatives to improve: Traffic, Conversion, Basket Size, Purchase Frequency, Customer Lifetime Value,…
• o Own marketing budget and ensure efficient ROI.
• Brand Management
• o Build and strengthen Si Mer brand positioning.
• o Define and maintain brand identity across all touchpoints.
• o Lead communication strategy and content direction.
• o Manage brand campaigns, seasonal campaigns and product launches.
• o Ensure consistency between: Store experience, Product experience, Communication experience.
• o Build long-term brand equity while supporting short-term sales objectives.
• Retail & Trade Marketing
• o Develop trade marketing programs to drive store traffic and sales.
• o Build annual promotion calendar.
• o Design in-store customer journey and purchase triggers.
• o Manage POSM development and deployment.
• o Collaborate with Operations to improve: Customer experience, Conversion rate, Attach rate, Category penetration.
• o Develop local store marketing initiatives for new store openings and key trade areas.
• Product Marketing
• o Manage product portfolio strategy across: Food & Beverage, Drinks, Ready-to-Eat meals, Snacks, Seasonal products, Retail FMCG, OEM,…
• o Responsibilities:
• Analyze customer demand and consumption behavior.
• Participate in product innovation process.
• Develop launching plan for new products.
• Lead pricing and promotion strategy.
• Monitor product performance and recommend actions for growth or optimization.
• CRM & Digital Commerce
• o Develop membership and loyalty programs. o Increase customer retention and purchase frequency.
• o Lead CRM campaigns through internal app, drive sales from Delivery platforms, E commerce, Social commerce.
• o Monitor acquisition cost, retention and customer value. Merchandise & Brand Extension o Develop and manage merchandise business including: Apparel, Accessories, Gifts, Collectibles, Lifestyle products, Corporate gifting,…
• Build annual merchandise growth roadmap.
• Develop product concepts with Design and Merchandising teams.
• Collaborate with suppliers and manufacturing partners.
• Launch merchandise collections and seasonal drops.
• Explore licensing and co-branding opportunities.
• Manage merchandise P&L performance.
• Cross-functional Leadership
• o Work closely with: Operations, Merchandising, Procurement, Product Development, Supply Chain, Finance, HR,… to ensure all initiatives are executed on time and in full.
• o Build and continuously improve cross-functional processes to support business growth.
• Team Management o Lead and develop marketing team including: Brand Marketing, Trade Marketing, CRM & Digital Commerce, Design / Creative, Merchandise Marketing o Coach team members and build a high-performance culture.
• o A proactive person who can align, discuss, and provide solutions in a result-oriented way.
• o Bachelor’s degree in Marketing, Business Administration, or a relevant field.
• o 7+ years of experience in Brand Marketing, Trade Marketing, Digital Commerce, Sales driven Marketing, or Overall Marketing.
• o Background experience in F&B, Retail, FMCG, e-wallets, food delivery platforms, or e commerce is preferred.
• o Strong skills in data and market analysis, multitasking, communication, and negotiation.
• Ngành nghề: Tiếp thị / Marketing, Thực phẩm & Đồ uống, Nhà hàng / Khách sạn

Địa điểm & thời gian làm việc

• Địa điểm: Hồ Chí Minh
• Hình thức: Nhân viên chính thức

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14/09/2026 — còn 29 ngày

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