MARKETING MANAGER - New Lifestyle Brand

Giới thiệu công ty

Mô tả công việc

• Develop and execute the overall brand and marketing strategy for the Vietnam market.
• Lead brand launch campaigns and drive brand awareness, community growth and sales performance.
• Build and manage a team covering KOC/KOL & Influencer Partnerships, Content & Community, E-commerce and Design.
• Develop and maintain relationships with KOCs, KOLs, influencers and marketing agencies in Vietnam.
• Lead marketing activities across key channels, especially TikTok Shop and Shopee.
• Manage marketing budgets and optimize campaign performance based on data, including traffic, conversion, engagement, ROI/ROAS.
• Work closely with Product and Design teams to ensure consistent brand positioning and visual identity across all touchpoints.
• Monitor market trends and consumer insights to identify growth opportunities.
• Take ownership of campaign planning, execution, performance review and continuous optimization.
• 5–8 years of experience in Marketing / Brand Management, preferably in consumer, lifestyle, fashion, beauty or related industries.
• At least 2–3 years of experience in a leadership or team management role.
• Proven experience in launching new brands or products, preferably through TikTok Shop or e-commerce channels.
• Strong understanding of the Vietnamese TikTok Shop, KOC/KOL and e-commerce ecosystem.
• Established network with KOCs, KOLs and marketing agencies in Vietnam is highly preferred.
• Strong strategic thinking combined with a hands-on execution mindset.
• Good understanding of marketing performance metrics and data-driven decision making.
• Strong leadership, communication and stakeholder management skills.
• Good command of English.
• Proficient in using AI tools to support marketing planning and execution.
• High ownership, proactive mindset and ability to work in a fast-paced environment.