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Marketing Manager
Thành phố Hồ Chí MinhFull-timeThứ 2 – Thứ 6đăng 33 ngày trước
Giới thiệu công ty
Department: Marketing & Planning
Company: Head Office
Job description ABOUT YOUNET GROUP YouNet Group is The Measure Group powering Marketing Systems.
We build Measurement, Intelligence, Infrastructure and Operating Architecture that help organizations operate scalable, measurable and continuously improving marketing systems.
Through our capabilities in: Data Intelligence Marketing Services Technology Platforms Marketing Systems Architecture YouNet builds Decision Infrastructure for Marketing across Southeast Asia.
We believe marketing should not rely solely on intuition.
Marketing should be measurable.
Marketing should operate as a system.
ABOUT THE JOB The Marketing Manager is responsible for developing and executing integrated marketing strategies that strengthen YouNet Group‘s corporate brand, generate qualified business opportunities, and support the growth of all business units.
This role combines strategic thinking with hands-on execution, requiring strong capabilities in brand management, content marketing, digital marketing, event management, and cross-functional collaboration.
Yêu cầu ứng viên
- 7–10 years of experience in B2B Marketing, Brand Marketing or Growth Marketing.
- At least 3 years in a managerial role.
- Experience in technology, SaaS, data, consulting, media or marketing services is highly preferred.
- Proven experience leading integrated marketing campaigns.
- Knowledge Strong understanding of: Brand Management; Digital Marketing; Content Strategy; Marketing Analytics; Demand Generation; Customer Journey.
- Familiarity with CRM and Marketing Automation tools is an advantage.
- Skills Strategic thinking with strong execution capability.
- Data-driven decision making.
- Experience Bachelor‘s degree in Marketing, Business, Communications or related disciplines.
- Excellent project management skills.
- Stakeholder management.
- Proficiency in English.
- Strong storytelling and communication.
- Leadership and coaching.
- High adaptability in a fast-changing environment.
- Personality Customer-obsessed Curious and continuously learning Data-driven System-oriented Collaborative Proactive with strong ownership Comfortable navigating ambiguity Passionate about building brands that create measurable impact.
Mô tả công việc
- Brand Strategy & Positioning Develop and execute YouNet Group‘s brand strategy aligned with the company‘s business direction.
- Ensure consistency of brand identity and messaging across all communication channels.
- Continuously strengthen YouNet‘s positioning as *The Measure Group*.
- Manage corporate brand guidelines and governance.
- Monitor brand perception and recommend improvement initiatives.
- Demand Generation & Growth Marketing Build integrated marketing campaigns to generate awareness and qualified leads.
- Collaborate closely with Sales and Business Units to support pipeline generation.
- Develop multi-channel marketing initiatives including: Digital Marketing; Content Marketing; Email Marketing; Webinar; Event; PR; Social Media.
- Track campaign effectiveness and optimize based on performance data.
- Content & Thought Leadership Lead YouNet‘s content strategy across owned and earned channels.
- Produce high-quality content including: Industry insights; Reports; Case studies; Executive thought leadership; Website content; LinkedIn articles.
- Work closely with internal subject matter experts to transform expertise into valuable market content.
- Corporate Communications & Employer Branding Manage corporate communication initiatives.
- Support internal communication campaigns in collaboration with HR.
- Lead employer branding initiatives to strengthen YouNet‘s reputation as an employer of choice.
- Coordinate external media relations and PR opportunities.
- Event & Community Marketing Plan and execute both online and offline events, including: Industry conferences; Webinars; Client events; Product launches; Community engagement activities.
- Measure event effectiveness and business impact.
- Marketing Operations & Analytics Manage marketing budget and campaign planning.
- Define and monitor marketing KPIs.
- Analyze marketing performance using data and insights.
- Continuously improve marketing processes and operational efficiency.
- Explore AI tools to improve marketing productivity and effectiveness.
- Team Management Lead and develop the Marketing team.
- Coach team members and build marketing capabilities.
- Foster a culture of collaboration, ownership, innovation, and continuous improvement.
- Work closely with Business Units, Product, HR, Finance, and Leadership teams.
Quyền lợi
- Competitive salary, 13th month salary Premium healthcare insurance (for Upper Senior level) 12 days of annual leave & 5 days of sick leave Performance appraisals and promotion every year Standard health check Company trip, Year end party, Team building Occasion-based offerings: Birthday, wedding, maternity, … Parking support Equipment for work (Laptop) Free in-house entertainment facilities: football, book tree, coffee and snack Chance to learn and understand about Marketing, Market Research, Customer’s Behaviors, Market Updates, Market Information and Trends… Professional and Friendly Working Environment, chance to attend employee’s training and development programs Working hours: Monday - Friday, 8:30 AM – 12:00 PM, 13:30 PM – 18:00 PM Location: 2nd Floor, Lu Gia Plaza, 70 Lu Gia, Phu Tho Ward, HCMC
- Salary: Negotiable
Ứng tuyển
- Application deadline: 08/07 — 07/08/2026