Marketing Senior Manager

Yêu cầu ứng viên

• Minimum 5-7 years of experience in marketing, with at least 3 years in a senior leadership role, ideally in the entertainment, tourism, or cultural sectors.
• Experience working in the tourism, leisure, or similar industries, with knowledge of visitor attraction management, is highly desirable.
• Customer Experience & Visitor Engagement:
• Ensure that all marketing strategies align with creating exceptional visitor experiences, promoting repeat visits, and generating positive word-of-mouth.
• Proven track record of leading successful campaigns and driving revenue growth.
• Expertise in digital marketing, content creation, social media strategies, and traditional marketing channels.
• Deep understanding of sales strategies, customer acquisition, and relationship management.
• Strong Data- analytical skills (with correlated MKT data & Actual Revenue) with the ability to assess data and make informed decisions.
• Proficient in CRM systems, Microsoft Office Suite, and other relevant software tools.
• Marketing Strategy & Brand Management:
• Develop and implement localized, high-impact marketing campaigns across various channels such as social media, digital advertising, public relations, and events, with a focus on achieving individual customer targets.
• Demonstrate deep expertise in Vietnam’s local digital landscape, driving growth through key platforms including Facebook, TikTok (Short-form/Live commerce), and Zalo.
• Market Research & Analytics:
• Oversee market research efforts to gather actionable insights into local customer behavior, competitor activity, and market trends, informing future marketing strategies.
• Monitor and analyze the performance of marketing campaigns, utilizing data to refine strategies and improve overall ROI, ROAS.
• Budget & Financial Oversight:
• Develop and manage Marketing budgets, ensuring the effective allocation of resources to meet business objectives.
• Track and report on the financial impact of marketing initiatives, ensuring cost-efficiency and positive returns on investment.
• Regularly report to the Board of Directors (BOD) and HQ on budget performance, strategy effectiveness, and financial impact.
• Internal task & report
• Prepare and deliver regular, Data-centered reports to the BOD/HQ on marketing performance.
• Bachelor's degree in Marketing, Business Administration, Tourism, or a related field. A Master's degree or MBA is a plus.
• Attitude & other requirement:
• High sense of responsibility.
• Sharp minded, fast learning
• Eager to learn and improve for the better.
• Oversee, mentor, and manage the Marketing team, ensuring alignment with overall business goals, strategies, and key performance metrics.
• Train and develop team members to enhance performance, foster creativity, and ensure the division systematically meets business targets.
• Cross-Department Collaboration:
• Lead strategic marketing partnerships and co-promotions with external partners, surrounding Lotte-mall, retail complexes, and commercial brands to maximize synergy and traffic.
• Shift focus from vanity metrics (e.g., views, likes) to actual performance indicators, prioritizing foot traffic (visitors numbers) and conversion into revenue.
• Train and develop team members to enhance performance and ensure that the division meets business targets.
• English fluency and MS Office competence, Korean language proficiency is a priority
• Fluent in English, priority if proficiency in Korean.
• Strong leadership and team inspiration abilities, with the ability to motivate and empower both sales and marketing teams.
• Excellent communication, interpersonal, and presentation skills, with the ability to influence and engage at all levels.
• Pro-activity & teamwork spirit.
• Leadership & Team Management:
• Ensure consistent and premium representation of the brand’s identity in all marketing materials and communications to support sales and tenant (MD revenue) goals.