Marketing Specialist (Global Student Brand)

Mô tả công việc

• Execute international student brand campaigns across digital and partnership channels.
• Develop and manage student ambassador storytelling initiatives.
• Support international market activation campaigns and partnership visibility programs.
• Coordinate student-facing content distribution aligned with institutional editorial strategy.
• Manage audience engagement initiatives targeting prospective students and parents.
• Support digital audience growth and international outreach campaigns.
• Monitor campaign performance and audience engagement insights.
• Execute initiatives based on strategic narrative frameworks defined by the Content Strategy & Editorial Lead.
• Strong understanding of digital marketing, social media platforms, content marketing, and brand communication strategies for global student audiences.
• Ability to collaborate effectively with admissions teams, academic leaders, students, alumni, and external partners to develop authentic and engaging brand stories.
• Excellent English writing, editing, and communication skills.
• Good understanding of global higher education trends, international student recruitment, and student decision-making journeys is preferred.
• Strong project coordination, stakeholder management, and campaign execution capabilities.
• Demonstrated ability to effectively leverage AI tools to enhance communication quality, productivity, audience engagement, content creation, and creative execution.