Marketing Specialist - Mother & Baby Category

YODEE Vietnam, established in 2018, specializes in mid to high-end mom and baby brands that are unique, high-quality, and affordable.

With a team of local professionals well-acquainted with Vietnamese culture, YODEE aims to become the leading marketing and distribution company in the mom and baby industry in Vietnam.

The company is deeply committed to delivering value and innovative products to its customers through strong market presence and expertise.

General Information:

Position: Marketing Specialist

Department: Marketing

Reports to: Marketing Supervisor/ Marketing Manager

Role Description:

Develop and execute marketing strategies for mother & baby brands in the Vietnam market.

Plan and manage digital marketing campaigns across social media platforms (Facebook, TikTok, Instagram, etc.).

Monitor and analyze campaign performance to optimize effectiveness and adjust strategies when needed.

Build and manage brand identity across all communication materials and marketing channels.

Develop creative ideas, content direction, and key messages aligned with brand positioning.

Manage and supervise content production (articles, images, videos) for social media and communication channels.

Execute and optimize paid advertising campaigns (Facebook Ads, TikTok Ads, etc.).

Build, develop, and manage social media channels to increase engagement and brand awareness.

Coordinate with Sales team to implement trade marketing activities and support sales performance.

Plan and organize online/offline marketing activities, events, and product launching campaigns.

Research market trends, competitors, and customer insights in the mother & baby industry.

Work closely with internal departments and external partners (agency, KOLs, media) for campaign execution.

Prepare weekly/monthly reports on marketing performance and campaign effectiveness.

Other tasks assigned by Line Manager.