Meta Ads Conversion-Focused Performance Marketer

Giới thiệu công ty

Mô tả công việc

• You will own the Meta performance marketing strategy, including:
• Audience research and segmentation
• Tamil Nadu-specific targeting
• Career-switcher audience strategy
• Experienced IT professional targeting
• Campaign architecture
• Prospecting campaigns
• Retargeting campaigns
• Creative and copy testing
• A/B and multivariate testing
• Budget allocation and daily optimisation
• Lead quality optimisation
• Conversion funnel analysis
• CRM-based performance analysis
• Identifying why leads fail to convert
• Improving the journey from advertisement to paid enrolment
• You should be comfortable making decisions based on actual conversion data, not vanity metrics.
• Experienced Candidates
• People who already have work experience but are struggling with:
• Getting shortlisted
• Finding better opportunities
• Career progression
• Switching technology domains
• Getting relevant interview opportunities
• Finding trusted placement support
• Career Switchers
• Candidates who want to transition into technology roles and need a structured path toward employment opportunities.
• The marketer must understand how to distinguish these audiences and build different messaging and campaign segments rather than putting everyone into one audience.
• PLACEMENT-FOCUSED POSITIONING
• Again, this is important:
• WE ARE NOT HIRING A MARKETER TO SELL A GENERIC CODING COURSE.
• Our marketing needs to communicate the value of a placement-focused program, career guidance, interview support, and access to relevant opportunities/referrals.
• You should be able to market based on career outcomes and candidate intent, while keeping all advertising claims accurate and compliant.
• PERFORMANCE-BASED COMPENSATION
• We are moving toward a results-driven compensation model.
• We don't want to pay simply because campaigns were launched or leads were generated.
• We want incentives aligned with actual business results.
• You can propose your preferred model, such as:
• CPA per confirmed enrolment
• Tiered CPA based on admission volume
• Percentage of revenue/tuition generated
• Milestone-based model
• Hybrid fixed + performance model
• Your proposal should clearly explain:
• What you expect → What you deliver → How you get paid
• We will use our CRM to track lead quality, counselling progress and confirmed enrolments.
• WHAT WE WANT TO SEE FROM YOU
• Please don't send a generic message saying:
• "I am a Meta Ads expert with 5 years of experience."
• Show us your numbers.
• Include:
• Previous Meta Ads case studies
• Campaign budgets personally managed
• Average CPL
• Qualified-lead rate
• Lead-to-sale/admission conversion rate
• Cost per acquisition
• ROAS/revenue generated where available
• Experience with education, recruitment, career services, EdTech or similar businesses
• Experience targeting Tamil Nadu / South Indian audiences
• Your proposed performance-based compensation model
• Also tell us exactly what you personally handled in your previous campaigns.

Quyền lợi

• Industry: IT Career / Placement
• Compensation: Performance-based / Conversion-linked
• Apply with your portfolio, campaign results and proposed performance model.

Địa điểm & thời gian làm việc

• Work: Remote
• Hình thức: Làm việc từ xa (remote)
• Location: Tamil Nadu, India
• Target Market: Tamil Nadu
• Language: Tamil + English