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Danh sách việc làm

Quản lýTrade Marketing

Modern Off-Trade Trade Marketing Manager

Lưu tin

Chia sẻ

Pernod Ricard Vietnam

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 16 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

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Yêu cầu ứng viên

• 5+ years in trade marketing/ shopper marketing, ideally in FMCG; spirits/beverage experience a strong plus.
• Proven experience working with modern trade retailers in Vietnam.
• Strong analytical, budget management and cross-functional project management skills.
• Reports To: Marketing Director, Vietnam & Cambodia Location: Ho Chi Minh City, Vietnam
• Bachelor's degree required; MBA preferred.
• Fluent in Vietnamese and English.

Mô tả công việc

• Own the marketing strategy and execution within the Modern Off-Trade (MT) channel — supermarkets, hypermarkets, convenience stores and modern grocery e-commerce — to drive brand visibility, shopper engagement and profitable sales growth for the Power Brands (Absolut, Jameson, Havana Club, Beefeater, Altos) and Prestige (Chivas Regal, Royal Salute, Ballantine's, Glenlivet, Martell) portfolios.
• KEY ROLES & RESPONSIBILITIES
• Develop and execute the annual MT channel marketing plan, aligned to brand strategy, category priorities and key commercial windows (Tet, festive, year-end).
• Design and roll out shopper marketing programs (activations, sampling, bundling, gifting) tailored to modern trade shopper missions.
• Partner with Marketing and Sales to build in-store visibility standards — POSM, displays, planograms — and track compliance at store level.
• Work with MOFT team on Joint Business Plans (JBPs) and marketing partnerships with key MT retail accounts.
• Drive category management and shopper insight generation to identify white-space and activation opportunities.
• Localize national brand campaigns into channel-relevant off-trade activations.
• Own and manage the MT A&P budget; track spend efficiency and return on investment by account and campaign.
• Brief and manage agencies/vendors for POSM production, in-store execution and activation logistics.
• Monitor competitor activity, pricing and promotions within the MT channel and recommend counter-strategies.
• Collaborate with E-Commerce/Digital teams to integrate online-to-offline (O2O) journeys for modern grocery platforms.
• Lead post-campaign evaluation, reporting and sharing of learnings to continuously improve execution quality.
• KEY PERFORMANCE INDICATORS (KPIS)
• Modern Off-trade value/volume market share growth by brand and portfolio.
• MOFT channel net sales growth vs. target and vs. prior year.
• In-store visibility metrics: share of shelf, share of display, POSM compliance rate.
• A&P spend efficiency (ROI) and budget adherence.
• On-time, in-full execution of campaign calendar across accounts.
• Department: Trade Marketing Function: Trade / Channel Marketing

Quyền lợi

• Contract type: Under 3rd party contract

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Nhà tuyển dụng công bố

24/09/2026 — còn 20 ngày

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