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Nhân viênContent Marketing

Organic SMO & Content Management

KĐ
Khách đăng dự án (Freelancer.com)
$30 - $250/dự án

RemoteFreelanceđăng 2 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Yêu cầu ứng viên

  • Expertise Proven experience in social media management, preferably in home services or construction.
  • We are seeking an experienced social media freelancer to build, manage, and grow the organic presence for Pure Floors, a flooring company based in British Columbia.
  • Tool Proficiency Proficient in SEMRUSH, Ahrefs, Google Keyword Planner, Meta Audience Insights, and Meta Ad Library.
  • Research Skills Provide detailed, verifiable research report with screenshots from industry-standard tools.
  • Research Phase Complete and present verifiable Research Report before any content is created.
  • Content Approval All content sent to client for approval before publishing.
  • Research Phase Mandatory, verifiable Research Report before any content is created.
  • Content 10 posts + 2 reels + 2 stories per month.
  • Reporting Monthly PDF report with metrics and recommendations.
  • This brief is designed to ensure transparency, accountability, and high-quality work. By requiring a detailed, verifiable research report before any work begins, you can avoid issues encountered with previous freelancers and ensure the freelancer is genuinely qualified.
  • The first month requires more work due to comprehensive research and account setup. Subsequent months focus on ongoing management, content creation, and community engagement.
  • Project Brief: Organic Social Media Management for Pure Floors
  • Project: Organic Social Media Optimization (SMO) & Content Management
  • The goal is to establish a professional brand image, engage with a local audience and industry professionals, and generate leads through consistent, high-quality content on LinkedIn, Instagram, and Facebook.
  • The freelancer must demonstrate expertise through a detailed, verifiable research report before any content is created or published. The research must be data-driven and based on objective market analysis using industry-standard tools.
  • Build a professional social media presence for Pure Floors from the ground up.
  • Mandatory Research Phase (Month 1)
  • The freelancer must complete and present a detailed Research Report before any content is created. The report must be verifiable and include pictorial evidence from industry-standard tools.
  • 3.1 Research Requirements
  • Research Area Requirement Evidence Required
  • Keyword Research Identify top 20-30 keywords with high search volume and low competition in the BC flooring market. Screenshots from SEMRUSH, Ahrefs, or Google Keyword Planner showing search volume, keyword difficulty, and trends.
  • Hashtag Research Identify top 30-50 hashtags actively searched and engaged with by the BC target audience. Screenshots showing hashtag search volume, engagement rates, and relevance.
  • Competitor Analysis Analyze 5-10 local competitors on Facebook, Instagram, and LinkedIn. Screenshots of competitor profiles, content, engagement metrics, and ad library activity.
  • Audience Analysis Define target audience demographics, interests, and behaviors in the Lower Mainland. Data from Meta Audience Insights or similar tools with screenshots.
  • Content Gap Analysis Identify competitor strengths and opportunities for Pure Floors to differentiate. Written summary with supporting screenshots.
  • 3.2 Research Deliverable
  • Executive Summary of findings and recommended strategy.
  • Keyword Research table with search volume, difficulty, and intent.
  • Hashtag Research list grouped by category.
  • Content Recommendations for the first month.
  • Appendix with all screenshots, charts, and data sources.
  • The research must be based on independent, objective market analysis using the tools listed above, with screenshots showing the date and source of all data.
  • The freelancer will set up and optimize the client's social media accounts.
  • Monthly Content Management (Ongoing)
  • Following approval of the Research Report, the freelancer will manage ongoing content creation and posting.
  • Social Media Posts 10 unique posts per month Posts tailored for each platform (not duplicated across all three).
  • Reels 2 per month Short-form video content featuring flooring projects, tips, or behind-the-scenes.
  • Approval Process All content sent to the client for approval before publishing. Client provides feedback within 24-48 hours.
  • The freelancer must actively build a community, not just post content.
  • Analytics & Reporting
  • The freelancer must provide a monthly performance report in PDF format.
  • Content Published List of all posts, reels, and stories published.
  • Top-Performing Content Analysis of which posts performed best and why.
  • Recommendations Suggestions for the following month based on data.
  • The freelancer may provide paid social media advertising as an optional add-on.
  • Budget Client allocates separate budget for ad spend.
  • The freelancer must provide a clear breakdown of the paid advertising budget and expected results before campaigns are launched.
  • Paid Growth Specific follower counts can only be guaranteed through paid campaigns.
  • Reporting Monthly reports showing progress and recommendations.
  • Requirement Description
  • Transparency Honest about organic vs. paid expectations.
  • Portfolio Provide relevant case studies, sample graphics, and reels.
  • Term Agreement
  • No Guarantees Specific follower counts, leads, or engagement cannot be guaranteed organically.
  • Client Responsibility Client provides feedback and approvals within 24-48 hours.
  • Milestone Releases Milestones released only after deliverables are approved by the client.
  • Summary
  • Company Pure Floors
  • Target Region Lower Mainland, British Columbia
  • Platforms Facebook, Instagram, LinkedIn
  • Final Note
  • Communication Maintain clear, timely, and professional communication.
  • Community Engagement Proactive outreach to realtors, builders, and industry professionals.
  • Proactive Outreach Actively identify, follow, and engage with complementary businesses (realtors, builders, construction companies, interior designers) in the BC area.
  • Accountability Deliver high-quality, error-free content and maintain professional communication.

Mô tả công việc

  • Date: August 10, 2026
  • Client: Pure Floors
  • Core Objective
  • Establish a network with complementary businesses (realtors, construction companies, builders, interior designers).
  • Drive engagement and traffic, ultimately generating leads.
  • The freelancer must deliver a single PDF document containing:
  • Competitor Analysis with screenshots of 5-10 competitors.
  • Audience Insights on demographics, interests, and behaviors.
  • Account Setup & Optimization (Month 1)
  • Task Description
  • Instagram Create a new Instagram Business Account (@PureFloorsBC) with a professional profile, bio, and contact information.
  • LinkedIn Create a new LinkedIn Company Page with a complete profile, description, and industry-relevant details.
  • Facebook Optimize the existing Facebook page with updated branding, description, and contact details.
  • Visual Identity Design profile pictures, cover banners, and a consistent visual theme across all three platforms.
  • Verification Assist the client with Instagram page verification if required.
  • Deliverable Quantity Description
  • Stories 2 per month Facebook/Instagram Stories for timely updates and engagement.
  • Activity Description
  • Direct Interaction Respond to comments and direct messages promptly and professionally.
  • Relationship Building Like, comment, and participate in conversations on relevant accounts to build relationships that could lead to referrals.
  • Targeting All engagement geographically targeted to the Lower Mainland, BC.
  • Metric Description
  • Reach & Impressions Total reach and impressions across all platforms.
  • Engagement Likes, comments, shares, saves, and engagement rate.
  • Paid Advertising (Optional Add-On)
  • Service Description
  • Platform Facebook and Instagram (Meta)
  • Management Fee Discussed separately.
  • Goal Boost page likes, followers, and engagement.
  • The freelancer must be transparent about what can be achieved organically.

Quyền lợi

  • Showcase high-quality flooring work and build trust within the community.
  • Community Management & Engagement
  • Follower Growth Month-over-month follower growth for each platform.
  • Results & Growth Expectations
  • Organic Growth Specific follower counts, leads, or engagement cannot be guaranteed organically.

Địa điểm & thời gian làm việc

  • Hình thức: Làm việc từ xa (remote)
Lưu ý an toàn khi ứng tuyển việc remote
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  • Một công ty đáng tin luôn tra được mã số thuế và có lịch sử hoạt động rõ ràng — hãy kiểm tra mã số thuế, năm thành lập và website chính thức trên Cổng thông tin quốc gia về đăng ký doanh nghiệp trước khi ứng tuyển.
  • Cảnh giác khi chỉ được liên hệ qua Telegram/Zalo cá nhân kèm hứa hẹn “việc nhẹ lương cao” — hãy yêu cầu email tên miền công ty và một buổi phỏng vấn video trước khi nhận việc.
  • Chưa ký hợp đồng thì chưa gửi CCCD, số tài khoản ngân hàng hay thông tin nhạy cảm.
  • Những cam kết kéo dài nhiều tháng rất khó rút lui khi có trục trặc — thay vì dồn toàn bộ thù lao về cuối hợp đồng, hãy thoả thuận nhận lương theo tuần hoặc theo từng đợt bàn giao để rủi ro luôn ở mức chịu được.
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