Oversea Marketing Manager

Mô tả công việc

• The Marketing Manager will be responsible for leading and executing all marketing activities for Karofi in the Indonesia market.
• The role will translate regional and global marketing strategies into effective local execution, ensuring alignment with brand direction while adapting to local consumer behavior and market dynamics.
• This position plays a critical role in building brand presence, driving demand generation, and supporting business growth in Indonesia through integrated and performance-driven marketing initiatives.
• Local Marketing Strategy Development
• Develop annual and quarterly marketing plans for Indonesia in alignment with HO and global strategies
• Analyze market trends, consumer insights, and competitive landscape to inform marketing direction.
• Identify target segments, key channels, and go-to-market approaches for each product category.
• Campaign Planning and Execution
• Lead the end-to-end execution of marketing campaigns, including brand campaigns, product launches, and digital initiatives.
• Ensure campaigns are effectively localized to reflect Indonesian consumer behavior and cultural context.
• Monitor campaign progress and ensure timely and high-quality delivery across all channels.
• Brand Management and Localization
• Maintain brand consistency in all marketing activities while ensuring relevance to the local market.
• Adapt global and regional marketing materials, messaging frameworks, and creative assets for Indonesia.
• Ensure all communication aligns with brand guidelines and positioning.
• Channel Management and Market Activation
• Manage and optimize online and offline marketing channels, including digital platforms, e-commerce, retail activation, and events, where applicable.
• Collaborate with Sales and Trade Marketing teams to drive effective execution across key touchpoints, enhancing visibility, engagement, and conversion.
• Agency and Vendor Management
• Manage relationships with external agencies and vendors, including creative, media, and production partners.
• Ensure deliverables meet quality standards, timelines, and budget requirements.
• Evaluate agency performance and optimize resource allocation accordingly.
• Budget Management and Performance Tracking
• Manage the marketing budget for Indonesia, ensuring efficient allocation and cost control.
• Track and analyze key performance indicators, including campaign effectiveness, digital metrics, and return on investment.
• Prepare regular reports with insights, performance evaluations, and optimization recommendations.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5–8 years of experience in marketing, with at least 2–3 years in a managerial or equivalent role.
• Experience in launching or scaling marketing activities in new or developing markets is a strong advantage.
• Proven track record in developing and executing integrated marketing campaigns with measurable results.
• Strong understanding of consumer behavior, market dynamics, and channel strategies.
• Demonstrated ability to balance strategic thinking with hands-on execution.
• Experience working with external agencies and managing marketing budgets effectively.
• Solid project management skills with the ability to manage multiple stakeholders and priorities.
• Experience in consumer electronics, home appliances, or ITC is an advantage.
• Fluent in English, both written and spoken.
• Ability to work effectively in a fast-paced, multi-cultural, and multi-market environment.
• Willing for long business travel.