Part-Time Performance Marketing Expert Needed

Giới thiệu công ty

Yêu cầu ứng viên

• Experience:** 3+ years in Performance Marketing
• Experience with high-volume lead campaigns
• Experience with Indian digital advertising markets
• Experience with
• However, you must be able to demonstrate genuine hands-on experience and measurable results.
• Compensation: Negotiable based on experience, expertise and scope of involvement.
• We are more interested in finding the right person with proven EdTech performance marketing experience than simply finding the lowest-cost freelancer.
• Why have our Facebook/Instagram campaigns become stagnant?
• What should we change in our creative, targeting, funnel and campaign structure?
• What new audiences and campaign angles should we test?
• How can YouTube Ads complement Meta Ads?
• What should our next 30–90 days of paid acquisition strategy look like?
• We want strategic thinking + hands-on execution.
• Ability to interpret campaign data and make business decisions
• Click-to-WhatsApp campaigns
• The engagement can be structured around a few hours per week + regular strategy/review calls + hands-on campaign management, depending on the candidate.
• > “I can run Facebook Ads.”
• What campaigns/audiences you would test.
• What creative strategy you would recommend.
• How you would approach YouTube Ads.
• This will help us evaluate your thinking and strategic ability, not just your ability to operate an Ads Manager account.
• Platforms: Meta Ads + Google/YouTube Ads
• Industry Experience: EdTech / Online Education – Mandatory
• We are looking for someone who has hands-on experience running paid advertising campaigns for EdTech, online education, coaching, training or similar businesses.
• High-ticket education programs
• This is not a junior media-buying role.
• We want someone who can look at our existing advertising system and answer:
• How can we reduce CPL while improving lead quality?
• How can we generate more qualified leads rather than simply more leads?
• Should we continue with our current funnel or introduce new acquisition funnels?
• Strong analytical and conversion optimization skills
• Highly Preferred
• Webinar funnels
• Workshop funnels
• VSL funnels
• WhatsApp lead generation
• Career/skill-development businesses
• Retargeting funnels
• Lead qualification and sales funnels
• Important: We Are Open to Someone Currently Working
• You do not need to leave your current job to work with us.
• We are specifically open to:
• Freelancers
• Independent consultants
• Part-time performance marketers
• Agency professionals who can take up a consulting engagement
• What We Expect From You
• We are not looking for someone who simply says:
• We want someone who can say:
• > “I have worked with an EdTech business, identified the acquisition problem, tested new strategies, and improved the numbers.”
• Please share specific case studies/results wherever possible.
• For example:
• Monthly ad spend managed
• CPL achieved
• Leads generated
• Conversion rate
• CAC
• Revenue generated
• ROAS
• Before vs. after improvement
• Type of EdTech business/funnel
• Platforms used
• You may hide confidential company/client information if required.
• First Assignment / Selection Process
• Shortlisted candidates will be given access to selected information about our current advertising funnel.
• We would like you to provide a high-level diagnosis covering:
• What you think could be causing our current stagnation.
• What you would change first.
• What metrics you would track.
• Your suggested 30-day testing plan.
• Engagement
• Type: Freelance / Part-Time / Consulting
• Duration: Initially 1–3 months, with potential for a long-term engagement
• Working Model: Remote
• Performance marketing professionals currently working with another organization

Mô tả công việc

• 1. Meta Ads – Facebook & Instagram
• Audit our existing Meta Ads account and campaigns.
• Identify reasons for declining/stagnant performance.
• Develop new campaign structures and testing strategies.
• Plan and test new audiences, creatives, hooks and offers.
• Optimize CPL, lead quality, conversion rate and CAC.
• Analyze campaign data and identify winning combinations.
• Recommend creative requirements to our content/video team.
• Continuously test new angles instead of simply scaling existing campaigns.
• 2. YouTube Ads
• Develop a YouTube Ads acquisition strategy.
• Identify suitable campaign types, audiences and targeting approaches.
• Test video creatives and different messaging angles.
• Build retargeting strategies across the Google/YouTube ecosystem.
• Track performance and optimize campaigns based on business outcomes.
• 3. Funnel & Conversion Analysis
• We don't want an expert who only looks at CPL.
• You should understand the complete journey:
• Ad → Lead → WhatsApp → Workshop/Webinar/VSL → 1:1 Call → Enrollment
• You will work with our team to identify where leads are dropping and how advertising can improve the overall customer acquisition cost and revenue, not just lead volume.
• 4. Testing & Growth
• We expect you to continuously bring new ideas around:
• New ad angles
• New hooks
• New audiences
• New creatives
• New offers
• New funnels
• Retargeting
• Lookalike audiences
• YouTube acquisition
• Competitor/category research
• Landing-page and funnel recommendations
• You should have:
• 3+ years of hands-on paid advertising experience
• Strong experience with Meta Ads Manager
• Experience with Google Ads / YouTube Ads
• Previous experience working with EdTech / Online Education / Coaching / Training businesses
• Strong understanding of lead-generation funnels

Địa điểm & thời gian làm việc

• Location:** Remote
• Hình thức: Làm việc từ xa (remote)

Ứng tuyển

• Please include the following in your proposal:
• Your total experience in performance marketing.
• Your experience specifically with EdTech/Online Education.
• Meta Ads experience.
• Google/YouTube Ads experience.
• 2–3 relevant case studies.
• Approximate monthly ad budgets you have managed.
• Your best performance result achieved.
• Your availability per week.
• Whether you are currently working with another company/agency.
• Your expected monthly consulting/freelance fee.
• Applications without relevant EdTech experience or measurable performance results may not be considered.
• We are looking for a performance marketer who can help us find the next growth engine for our business — not someone who simply manages existing campaigns.