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Performance Marketing Executive
Hà NộiFull-timeđăng 17 giờ trước
Mô tả công việc
Mô tả công việc Mô tả Công việc Cốc Cốc is expanding into the EdTech space with innovative AI-powered products. We are looking for a data-driven and growth - oriented Performance Marketing Executive to drive user acquisition, optimize marketing campaigns, and accelerate the growth of our educational products. As a Performance Marketing Executive for Team EdTech, you will plan, execute, and optimize multi-channel performance marketing campaigns while leveraging data and insights to maximize campaign effectiveness and business growth. JOB DESCRIPTION Campaign Management & Optimization Set up and manage advertising campaigns on Facebook Ads, TikTok Ads, and Google Ads. Monitor and optimize campaign performance based on key metrics such as CPM, CTR, CPC, CPA, and ROAS. Manage advertising budgets to ensure efficient spending and performance. Conduct A/B testing on targeting, campaign structure, and creatives to improve results. Data Analysis & Reporting Track and analyze campaign performance data Prepare regular reports and propose optimization or scaling strategies Ensure conversion tracking systems operate accurately. Cross-team Collaboration Work closely with the Content and Design teams to develop effective ad creatives. Yêu cầu Yêu Cầu Công Việc Required qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 1-2 years of experience in Performance Marketing / Paid Ads (Meta Ads, TikTok Ads, Google Ads) Strong analytical skills and a data-driven mindset. Able to use Google Analytics (GA), Meta Ads Manager to track and report. Preferred qualifications: Experience running ads for Mobile Apps, Edtech, or E-commerce. Good planning, researching skills. Good presenting problems and verbal communication skills. Good in English communication skills. HIRING PROCESS: Phone Screening > Home Assignment > Onsite Interview > Offering Quyền lợi Chế độ bảo hiểm Chế độ thưởng Chăm sóc sức khỏe Đào tạo Tăng lương Nghỉ phép năm Thông tin chung • Thu nhập: 12 Tr - 15 Tr VND Nơi làm việc • Tầng 8, Tòa ICON 4, 243A Đê La Thành, phường Láng, Hà Nội