Performance Marketing Executive

Yêu cầu ứng viên

• 1-3 years of experience in performance marketing, digital media, or e-commerce marketing.
• Hands-on experience with TikTok Ads, Meta Ads, Google Ads, or marketplace ads is preferred.
• Experience in FMCG, beauty, personal care, or e-commerce is an advantage.
• Work with media agencies on campaign setup, trafficking, optimization, and reporting.
• Campaign Coordination & Governance
• Coordinate with media agencies to translate business priorities into campaign briefs, media plans, and execution timelines across key digital and e-commerce platforms.
• Review and validate agency campaign setups, targeting, budgets, tracking, and launch readiness against the approved plan before go-live.
• Monitor agency delivery, budget pacing, campaign performance, and SLA adherence; flag gaps and drive timely corrective actions.
• Run A/B testing on creatives, audiences, bidding, landing pages, and campaign mechanics.
• Data & Reporting
• Convert campaign data into clear actions for optimization and budget allocation.
• Work with E-commerce, Brand, Content, Affiliate, and Livestream teams during campaigns and launches.
• Support integrated campaign planning for platform mega campaigns and product launches.
• Strong Excel and analytical skills with ability to interpret campaign data.
• Good understanding of ROAS optimization, budget pacing, and conversion funnel metrics.
• Bachelor's Degree in Marketing, Business, Economics, or related fields.
• Agency & Partner Management
• Review daily agency optimization recommendations and challenge actions where needed.
• Follow up with platform partners and agencies to resolve issues quickly.
• Performance Optimization
• Analyze ROAS, CPA, CPC, CTR, CVR, AOV, and other key performance indicators.
• Identify scalable opportunities and support small pilots before broader rollout.
• Prepare daily, weekly, and monthly media performance updates.
• Maintain performance trackers and support dashboard accuracy.
• Cross-functional Collaboration
• Detail-oriented, fast learner, and comfortable working with agencies and multiple stakeholders.