Performance Marketing Manager Vietnam

Mô tả công việc

• Build and scale paid customer acquisition for Rabbit Care’s insurance business in Vietnam. You will personally manage campaigns and budgets, turning leads into issued policies at a sustainable acquisition cost, with support from our Thailand teams.
• Launch and optimise Google and Meta campaigns; test TikTok, Zalo and other relevant channels.
• Manage budgets, forecasts and channel allocation against acquisition cost and sales targets.
• Use feedback from sales and operations to improve lead quality and campaign conversion.
• Work with data and technology teams to track performance from click to lead to issued policy.
• Test creative, audiences, landing pages and offers, working with creative and product teams.
• Coordinate campaign approvals with relevant teams to meet insurer and local advertising requirements.
• Join insurance and banking partner meetings and help prepare and launch campaign proposals.
• Report results, spending and recommended actions to local management and Thailand headquarters.
• At least five years of hands-on performance marketing experience in Vietnam, including direct ownership of paid media budgets and campaign optimisation.
• Proven results improving customer acquisition cost and sales conversion. Experience in insurance, financial services, e-commerce or another lead generation business is relevant.
• Strong practical skills in Google Ads and Meta Ads Manager, plus web analytics, tag management and attribution.
• Experience with TikTok or Zalo is an advantage.
• Confident analysing campaign and funnel data using spreadsheets or BI tools.
• Fluent Vietnamese and the ability to communicate clearly in English with our Thailand teams.
• Comfort building campaigns and processes in a growing business, taking initiative and following through on execution.