Product Marketing Executive

Yêu cầu ứng viên

• 1-2 years of experience in Marketing or Brand Management.
• Experienced working in FMCG, involved in NPD Process
• Monitoring & Reporting
• Track the progress and costs of assigned marketing activities and NPD projects against plans and budgets.
• Compile data and assist in preparing reports on campaign or new product performance (sales, market coverage, market feedback) as required.
• Basic knowledge of the New Product Development (NPD) process and the marketing mix.
• Basic understanding of the processed food or FMCG industry is an advantage.
• Ability to coordinate across departments (R&D, CMK, Trade Marketing, Sales) in cross-functional projects.
• Skills in tracking project progress, compiling data, and supporting report preparation; proficiency in Excel and PowerPoint.
• University degree in Marketing, Business Administration, or a related field.
• New Product Development
• Collaborate with the Marketing and R&D teams to gather consumer insights and market trends for developing new product ideas and concepts.
• Monitor product development progress alongside R&D (covering formulation, packaging, and product testing) and provide updates to the Brand Manager/ABM.
• Marketing Activity Implementation Support
• Professional Competencies
• Proactive, meticulous, and eager to learn; willing to work under close guidance to develop into an Assistant Brand Manager role.
• Participate in developing go-to-market plans, including communication messages, marketing materials, and priority distribution channels. - Coordinate with Trade Marketing, Sales, and Communications teams to execute new product launches at points of sale.
• Assist in executing marketing activities (promotions, communications, events, activations) according to plans and specific guidelines from the Brand Manager/ABM.
• Work with agencies and suppliers under the direction of the Brand Manager/ABM to ensure the timely production of marketing collateral and communication materials.
• Strong communication and teamwork skills.