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Danh sách việc làm

Nhân viênBrand Marketing

(Senior) Associate Brand Manager

Lưu tin

Chia sẻ

Perfetti Van Melle (Viet Nam) Limited

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 58 ngày trước

Hạn nộp hồ sơ

📅

Nhà tuyển dụng công bố

21/08/2026 — còn 6 ngày

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ •• năm

Kỹ năng chính

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Yêu cầu ứng viên

• This role plays a pivotal part in leading marketing campaigns, consumer insights, and new product development (NPD) to achieve volume and profitability targets.
• Oversee market research, promotions, and advertising, continuously assessing success against plan and making data-driven recommendations.
• Marketing Strategy & Execution
• Develop and implement annual marketing plans, ensuring alignment with company objectives and budget efficiency.
• Lead integrated marketing campaigns across multiple platforms (TV, digital, social media, PR, and in-store activations).
• Plan and implement promotional campaigns, monitoring and optimizing their performance.
• Lead NPD projects from ideation to execution, ensuring on-time, in-budget, and within-scope launches.
• Implement a robust project management process, ensuring alignment with PMR (Portfolio Management Review) and IBP (Integrated Business Planning) processes.
• Data-Driven Decision Making & Performance Analysis
• Master the analysis and consolidation of market research data (Kantar, Nielsen) to extract valuable insights for decision-making.
• Plan and participate in consumer research, benchmarking, and competitive analysis to assess brand health and identify opportunities.
• Track portfolio performance and efficiency, measuring ROI, adherence to schedules, and budget variance to ensure continuous optimization.
• Technical/ Professional knowledge and skills
• Sales ability & persuasiveness
• Knowledge: degree in Marketing/ Business Administration; or at least 4 yrs experience in brand management or marketing communication
• Skills: Presentation, Communication (both oral & written in Vietnamese & English), excellent use of PowerPoint, Excel
• Plan, develop, organize, implement, supervise, and evaluate marketing and advertising programs to stimulate consumer demand for assigned products.
• Maintain effective internal communication, ensuring all relevant company functions are aligned with marketing objectives.

Mô tả công việc

• The Associate Brand Manager is responsible for managing strategic and high-budgeted brands, driving innovation launches, brand communication, and overall portfolio performance.
• Guarantee strong brand performance across Brand Margins, Awareness, Market Reference, NPD, and Product Innovation.
• Coordinate closely with the sales team to align marketing strategies with commercial execution.
• Create, publish, and oversee all marketing materials ensuring brand consistency and effectiveness.
• Foster cross-functional collaboration with R&D, Supply Chain, Sales, Trade Marketing, and Finance to optimize portfolio strategies.
• Operational analysis
• Work standard (=Plan, coordinate, implementation & control)
• Innovation
• Initiating action
• Passion of online shoppers

Quyền lợi

• Strategic Brand Management & Business Growth
• Manage key brands that serve as the backbone of the company’s portfolio, ensuring strong brand equity and sustained growth.
• New Product Development (NPD) & Portfolio Management
• Manage NPD volume forecasting, refining forecasts based on assumptions and continuously updating through each stage of development.
• Conduct post-launch analysis using standardized evaluation templates, ensuring learnings are documented for future improvement.

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