Senior Brand Manager - Nutrition

Giới thiệu công ty

Yêu cầu ứng viên

• 5+ years of experience in Brand Management and Integrated Marketing Communications (IMC).
• Experience leading Masterbrand or category-level communication strategies.
• Hands-on experience managing creative, media, digital and PR agencies.
• Experience in campaign measurement, brand health tracking and marketing effectiveness evaluation.
• Experience managing marketing communication budgets and investment optimization.
• FMCG and/or Nutrition experience preferred; experience working within a global or regional brand framework is a plus.
• Certification in Digital Marketing, Media Planning or Consumer Experience Management is an advantage.
• Strong understanding of consumer insight and the consumer journey content ecosystem.
• Proficiency in brand health measurement, consumer insights and marketing effectiveness tools.
• Proficient in Microsoft PowerPoint and Excel.
• Education & Skills
• Bachelor's Degree in Marketing, Business Administration, Communications or a related field; MBA or postgraduate qualification preferred.
• Balance of strategic and disruptive thinking with an entrepreneurial mindset, driven by curiosity.
• Fluent English communication (written and verbal).
• Proven track record developing and executing integrated consumer communication campaigns across multiple touchpoints.
• Strong knowledge of Integrated Marketing Communications (IMC) and Brand Management.
• Strong stakeholder management and cross-functional leadership skills in complex environments.

Mô tả công việc

• Join Nestlé Nutrition as our Senior Brand Manager for the NAN Masterbrand and shape how millions of parents experience one of the world's most trusted infant nutrition brands.
• You will lead the annual Masterbrand Communication Strategy across all consumer touchpoints — paid, owned and earned — turning consumer insights and the global brand framework into impactful, omnichannel campaigns.
• Looking ahead, you will also help drive New Business Development by spotting emerging trends and unlocking new growth opportunities to fuel the future of our portfolio.
• Masterbrand Strategy & Growth
• Develop and execute the annual Masterbrand Communication Strategy aligned with business objectives, local consumer insights and the global brand framework.
• Drive Brand Health KPIs and ensure consistent brand equity growth.
• Integrated Consumer Communication & Experience
• Lead integrated communication planning across all consumer touchpoints (Digital, Social, CRM, eCommerce, PR, Influencer, Activation, In-store) to deliver a consistent and impactful brand experience.
• Own the communication architecture, messaging hierarchy and Masterbrand content ecosystem.
• Drive consumer-centric campaigns end-to-end — from insight generation through execution to post-evaluation — optimizing Reach, Engagement, Awareness Lift and Consideration Lift.
• Content, Agency & Performance Excellence
• Lead the consumer-facing content strategy across paid, owned and earned channels.
• Partner with Media, Digital, CRM, PR, eCommerce, Channels teams and brand product owners to deliver seamless omnichannel consumer journeys.
• Lead the agency ecosystem (creative, media, digital, PR, social, CRM, activation) to ensure excellence in execution.
• Manage communication budgets with discipline, optimizing investment allocation and Campaign ROI.
• Drive continuous learning through campaign measurement, post-evaluation and best-practice sharing.
• New Business Development (Future Focus)
• Identify and evaluate new growth opportunities to expand future business streams.
• Lead exploration and incubation of new initiatives from concept to pilot.
• Translate consumer insights, data and market trends into actionable business cases and scalable growth levers.
• Collaborate cross-functionally to validate, launch and track the performance of new initiatives.

Địa điểm & thời gian làm việc

• Ho Chi Minh City, Vietnam
• Company
• Nestlé Vietnam