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Danh sách việc làm

Nhân viênMarketing

Senior Customer Marketing Specialist

Lưu tin

Chia sẻ

FE CREDIT

Thỏa thuận

Hồ Chí Minh·Full-time·đăng 15 ngày trước

JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn

Kinh nghiệm

Từ 3 năm

Kỹ năng chính

CRM / LoyaltyGrowth MarketingGoogle Tag ManagerTiếng Anh

Quyền lợi nổi bật

Đào tạo

Yêu cầu ứng viên

• 3+ years of experience in Customer Marketing, CRM/Lifecycle Marketing, Product Marketing, Growth Marketing or related roles.
• Kinh nghiệm: 3 Năm
• Experience in financial services, banking, consumer finance, fintech or other customer-intensive industries is preferred.
• Hands-on experience in developing customer propositions, marketing briefs and integrated customer engagement or always-on programs.
• Proven experience working with Business Units and cross-functional teams to clarify requirements, develop marketing plans and optimize existing programs.
• Strong understanding of customer marketing, customer segmentation and lifecycle marketing, with a working knowledge of Product Marketing and GTM planning.
• Ability to clarify business requests, identify the underlying customer challenge and recommend an appropriate marketing approach.
• Ability to translate product features and offers into relevant customer benefits, propositions and compelling messaging.
• Strong analytical capability; comfortable interpreting customer, campaign and business performance data and translating findings into practical recommendations.
• Good understanding of customer journeys, multi-channel marketing and test-and-learn approaches.
• Ability to develop structured, actionable marketing briefs and clear presentations.
• Strong stakeholder management and project coordination skills, with the ability to manage competing priorities and follow through on agreed actions.
• Working closely with Product, Sales channels, Customer Insights, Campaign Management, CRM & Automation and other Marketing teams, the role develops customer value propositions, guides campaign development and identifies opportunities to improve existing programs and customer journeys.
• Customer Proposition & Lifecycle Planning
• Support go-to-market planning for product updates, features and launches within the assigned portfolio, as required.
• Business Partnering & Always-on Campaign Development
• Translate agreed business requirements into actionable marketing briefs and always-on campaign plans, defining the proposition, messaging, recommended channels and success metrics.
• Work with Campaign Management, CRM & Automation and Design teams to translate approved briefs into cross-channel execution, providing direction on customer propositions and messaging.
• Review customer-facing content and assets to ensure accuracy, relevance and consistency across touchpoints, in line with applicable approval requirements.
• Provide customer marketing input and support for major campaigns and product launches within the assigned scope.
• Partner with CRM & Automation, Data and Business teams to agree on success metrics and baselines, and evaluate customer response and campaign effectiveness.
• Bachelor’s degree in Marketing, Business Administration, Communications, Economics or a related field.
• Functional Skills
• Strong written and verbal communication skills in Vietnamese and English.
• Define target customer segments, communication objectives and customer journeys for always-on initiatives.
• Act as the primary Customer Marketing contact for ongoing Business Unit requests; proactively clarify business objectives, target customers, customer challenges, expected outcomes, priorities and timelines.
• Ngành nghề: Tiếp thị / Marketing, Ngân hàng
• Cấp bậc: Nhân viên

Mô tả công việc

• Job Overview
• The Senior Customer Marketing Specialist is responsible for translating ongoing business priorities, customer needs and product propositions into effective always-on customer marketing plans and growth initiatives.
• The role primarily focuses on ongoing business needs, always-on customer marketing programs and continuous optimization, ensuring that initiatives are customer-led, commercially relevant and measurable.
• Job Duties & Responsibilities
• Translate product features, offers and business priorities into clear, relevant customer benefits and propositions.
• Identify customer needs, barriers and opportunities across the lifecycle to support activation, engagement, retention, repeat borrowing and cross-sell, where relevant.
• Partner with Product, Business and Sales teams to align customer propositions with commercial priorities and actual product and channel capabilities.
• Assess requests and recommend appropriate marketing approaches, aligning scope and priorities with the Customer Marketing Manager and relevant stakeholders.
• Performance & Optimization
• Monitor the performance of assigned customer marketing programs and relevant product indicators to identify response patterns, journey gaps and improvement opportunities.

Quyền lợi

• The role acts as the primary Customer Marketing contact for ongoing Business Unit requests, clarifying business objectives and customer challenges before developing relevant marketing approaches.
• Develop and refine customer value propositions (CVP), key messages and use cases for assigned products and existing customer programs.
• Develop actionable recommendations to improve targeting, propositions, messaging, channel approaches and customer journeys.
• Design and coordinate test-and-learn initiatives with relevant teams, using clear hypotheses and agreed evaluation criteria.
• Document results and apply learnings to subsequent briefs, always-on plans and customer growth initiatives.

Địa điểm & thời gian làm việc

• Địa điểm: Hồ Chí Minh
• Hình thức: Nhân viên chính thức

Hạn nộp hồ sơ

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Nhà tuyển dụng công bố

01/12/2026 — còn 45 ngày

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