Senior Digital Manager

Giới thiệu công ty

Yêu cầu ứng viên

• 7+ years of experience in Digital Performance / Growth Marketing
• Proven experience managing multi-channel performance with large budgets
• Experience building and scaling an Affiliate channel or partnership-based growth model
• People management experience (Team Lead level or above), with strong leadership and stakeholder management skills
• Prior experience in ride-hailing, e-commerce, fintech, or super-app industries is a strong plus
• Proficient in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads (ASA)
• Solid understanding of tracking and data tools: Firebase, AppsFlyer, GA4, GTM
• Strategic, data-driven mindset with the ability to connect marketing activity to business impact
• Strong command of performance metrics: CPA, ROAS, CAC, LTV, attribution

Mô tả công việc

• Define strategy & growth roadmap
• Build the quarterly/yearly Digital Performance strategy aligned with business and category goals
• Drive a test-and-learn roadmap across channels (creative, audience, bidding, affiliate model,
• incentive structure)
• Identify and develop new growth channels (new ad platforms, affiliate models, partnerships)
• Proactively propose growth initiatives: growth hacks, funnel optimization, pricing/incentive impact
• Own end-to-end Digital performance
• Own the performance of CPC channels (Meta, Google, TikTok, ASA) and the Affiliate network;
• optimize channel mix and budget allocation against growth, CAC, and ROI targets
• Track and own key metrics: Traffic, CPA, ROAS, CAC, LTV, RFT, CiR
• Set the direction for scaling high-performing channels and cutting underperforming ones
• Lead the Affiliate channel
• Build and develop the overall Affiliate strategy: network, publisher mix, incentive scheme,
• commission structure
• Manage and optimize performance of Affiliate partners
• Monitor and control traffic quality: fraud, duplicates, low-quality users
• Work cross-functionally to optimize funnel and conversion for Affiliate traffic
• Scale Affiliate into a major, sustainable, and cost-efficient growth channel
• Data, attribution & decision-making
• Guide the measurement stack: Firebase, AppsFlyer, GA4, data warehouse (as needed)
• Ensure data accuracy and consistency across channels (CPC vs. Affiliate vs. CRM)
• Build management-level dashboards and reporting; turn data into insight that drives strategic decisions
• Budget management & investment efficiency
• Manage a large-scale, multi-channel Digital Performance budget
• Track spend, forecasts, and investment efficiency on a monthly/quarterly basis
• Partner with Finance on payment control, payables, and cash flow optimization
• Ensure marketing spend efficiency at the P&L contribution level