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Nhân viênContent Marketing
Senior Marketing & Content Executive
Thỏa thuận
VietnamFull-timeđăng 31 ngày trước
JD chuẩn JobShipNội dung đã được JobShip sắp xếp lại giúp người đọc hệ thống nhanh hơn
Yêu cầu ứng viên
- Minimum 5 years of experience in content marketing, communications, PR or brand content, with proven ownership of multi-channel content planning and execution.
- Strong experience producing website copy, PR articles, press releases, brochures, social content, newsletters, email/Zalo content and video scripts.
- Relevant experience in education, international schools, universities or education services is required. Admissions or student recruitment communication experience is preferred.
- About the Opportunity: Responsible for a new educational project by Vinschool
- Excellent Vietnamese and English writing, editing and proofreading skills.
- A strong portfolio containing both Vietnamese and English writing samples is required.
- Good understanding of website content, SEO, content performance and parent communication journeys.
Mô tả công việc
- Content Planning & Storytelling
- Manage the monthly content calendar across Facebook, LinkedIn, website, email/Zalo and PR repurposing activities.
- Draft social posts, carousel copy, short video scripts, website updates, landing page copy, event posts, parent FAQs and admissions materials.
- Develop parent-facing stories around American pathway, future-ready learning, student support, leadership, campus readiness, events and founding families.
- Coordinate content ideas with Admissions based on parent objections, FAQs and conversion needs.
- Website, SEO & Owned Channels
- Review website and landing page content to ensure information is accurate, current, parent-friendly and aligned with approved messaging.
- Support SEO-friendly content such as curriculum explainers, admissions articles, comparison content, school tour guidance and event pages.
- Prepare email/Zalo nurture copy for enquiries, event registrations, school tour follow-up, application reminders and accepted families.
- Monitor basic engagement and content performance to recommend improvements.
- PR, Event & Campaign Support
- Support PR article briefs, media angles, leadership messages, press materials, Open Day communication and post-event recap content.
- Prepare content assets for information sessions, Meet the Principal, Open Days, campus previews, scholarship sessions and admissions events.
- Repurpose booked PR content into owned media assets such as social posts, website articles, email snippets and LinkedIn updates.
- Support enrolment and brand awareness campaigns by providing content that drives engagement and conversion.
- Brand, Design & Production Coordination
- Work with Design/Agency to brief visuals, photo/video shoots, brochures, banners, event materials and digital assets.
- Ensure all content reflects School’s tone of voice, brand identity and parent-facing communication style.
- Ensure content follows approved public claims, curriculum wording, tuition/scholarship guidelines and school readiness messages.
- Maintain a simple content library including approved copy, FAQs, visual references, event assets and parent-facing materials.
- Collaboration & Improvement
- Work closely with Admissions, Digital, Academic/Leadership and external partners to gather content, feedback and insights.
- Support regular content review and provide recommendations to improve clarity, parent relevance and campaign effectiveness.
- Stay alert to market conversations, parent concerns and competitor content that may inform school’s communication.
- Success Indicators
- Consistent content output across key launch channels.
- Clear, high-quality parent-facing messaging that supports the admissions journey.
- Strong support for PR, events, website, campaign and admissions materials.
- Timely delivery of content assets and design/agency briefs.
- Practical use of parent insights to improve content relevance and conversion support.
- Work Location: Ocean Park (Gia Lam, Hanoi) or Giang Vo (Ba Dinh, Hanoi)
Quyền lợi
- Salary: negotiable, according to ability
- Health insurance: medical examination and treatment at Vinmec International General Hospital and Special health insurance packages for Vingroup employees at different levels
- Benefits and insurance according to the Labor Code
- Professional development training opportunities.
- Working with leading education experts in VietNam
- Opportunities to be challenged and recognized
- Discounts and incentives when using Vingroup’s products and services.
- Professional, dynamic, productive, and active working environment.
Hạn nộp hồ sơ
Nhà tuyển dụng công bố
15/08/2026 — hạn đã qua
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