Senior Marketing Executive

Giới thiệu công ty

Yêu cầu ứng viên

• Experience in product launches, portfolio management, GTM planning, or integrated marketing campaigns.
• Experience in influencer marketing, PR, social media, content strategy, community management, or brand partnerships.

Mô tả công việc

• Role 1: Product Marketing
• Lead product launch planning and execution for key product pillars in the Vietnam market.
• Develop localized Go-to-Market strategies aligned with regional and global brand direction.
• Conduct consumer, competitor, and market analysis to identify business opportunities and marketing strategies.
• Plan and execute integrated marketing campaigns across retail, digital, and e-commerce channels.
• Collaborate with Sales, Retail, E-commerce, Education, and Supply Chain teams to maximize product performance.
• Adapt global marketing assets for local execution while maintaining brand consistency.
• Monitor campaign performance, sales results, and consumer insights to optimize business outcomes.
• Manage assigned A&P budget, sales forecast, and campaign reporting.
• Role 2: Social & KOL Marketing
• Develop and execute social, influencer, and PR strategies to strengthen Sulwhasoo's brand awareness and desirability.
• Build and manage relationships with KOLs, influencers, media, celebrities, and strategic partners.
• Lead influencer campaigns from planning through execution and performance evaluation.
• Develop social content directions and collaborate with creative, media, and digital agencies to deliver integrated campaigns.
• Execute PR initiatives, brand partnerships, retail events, and experiential activations that reinforce the luxury brand image.
• Monitor social media performance, earned media value, engagement, and campaign effectiveness to optimize future initiatives.
• Work closely with Product Marketing and cross-functional teams to ensure consistent brand communication across all consumer touchpoints.
• Bachelor's Degree in Marketing, Business, Communications, or related disciplines.
• Minimum 4–6 years of experience in Marketing.
• Experience in Beauty, Luxury, Fashion, Premium Consumer Goods, or FMCG is highly preferred.
• Strong project management and stakeholder management skills.
• Excellent communication skills in both Vietnamese and English.
• Digital-savvy with strong understanding of integrated marketing.
• Creative, proactive, collaborative, and results-oriented.