Senior Media E-Commerce Performance

Giới thiệu công ty

Yêu cầu ứng viên

• Strong analytical and media planning skills, with experience using tools such as Facebook Campaign Planner and Google Reach Planner.
• Excellent time management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Strong communication and client consulting skills..

Mô tả công việc

• E-commerce Ads Campaign Operations & Optimization
• Directly set up, manage, and optimize Performance Advertising campaigns across leading e-commerce platforms, including TikTok Shop, Shopee, Lazada, and Facebook Shop.
• Monitor and improve key conversion performance metrics (CR, CTR, ROAS, CPA, CIR) to ensure campaigns meet and exceed business targets, including GMV and NMV.
• Closely monitor Livestream sessions and proactively manage budget allocation, including pushing ad spend during Mega Campaigns, Super Brand Days, and monthly D-Day sales to maximize sales performance.
• Media Strategy & Budget Planning
• Lead the development of comprehensive Media Plans, strategically allocating budgets across platforms and ad formats throughout each campaign phase.
• Collaborate with the Account/Strategy team to develop client Proposals and recommend creative, cost-efficient Media Performance solutions tailored to business objectives.
• Affiliate & Livestream Performance Optimization (Beauty Industry)
• Take ownership of optimizing advanced Media Performance metrics across Affiliate Video content and Livestream sessions, with a primary focus on the Beauty/Cosmetics industry.
• Analyze performance and provide recommendations for Creative/Hooks, guiding the production team to improve viewer retention and drive higher order conversion rates.
• Data Analysis, Reporting & Performance Improvement
• Monitor, consolidate, and analyze campaign performance data through real-time tracking.
• Prepare regular performance reports (daily/weekly/monthly/campaign-based), evaluate key insights, and provide actionable recommendations to improve Media strategy for upcoming campaign phases.
• Work Location: 15 Vu Ngoc Phan Street, Binh Loi Trung Ward, Ho Chi Minh City, Vietnam

Quyền lợi

• Compensation & Incentives
• Full Social Insurance, Health Insurance, and Unemployment Insurance contributions in accordance with Vietnamese labor law, based on 100% of salary.
• Competitive salary: Negotiable based on experience and qualifications.
• Quarterly KPI bonus: Based on individual KPI performance and contribution to the company.
• Business travel allowance for client meetings and external projects.
• Premium health insurance for Manager-level positions and above.
• 12 days of annual leave, plus public holidays in accordance with Vietnamese regulations.
• Profit-sharing scheme: Eligible for a transparent profit-sharing mechanism based on position and company policy.
• Birthday and wedding/condolence gifts, annual team building and company trips.
• Growth & Work Environment
• Opportunities to participate in Leadership Development Programs.
• Clear career development path based on the company's competency framework and career levels.
• A friendly, professional, fair, and people-focused culture that encourages creativity, innovation, and continuous growth.
• Strong ownership and decision-making authority within your scope of responsibility.
• Educational Background
• Ability to develop media proposals that align with campaign objectives and client requirements.

Địa điểm & thời gian làm việc

• Working Hours: Monday – Friday, 8:30 AM – 6:00 PM
• Required Experience
• Minimum 2 years of hands-on experience managing advertising campaigns across Facebook, Google, Zalo, and TikTok.
• Bachelor's or Associate degree in Marketing, Business Administration, Economics, Finance, or a related field.
• Knowledge
• Strong understanding of major digital advertising platforms.
• Proficient in analytics and tracking tools such as Google Analytics and Google Tag Manager(GTM).
• Experience using reporting and visualization tools such as Looker Studio (formerly Data Studio).